Public Relations Manager

🕒 vor 28 Tagen

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SmartBuyGlasses Optical Group

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2006

🛍️ eCommerce

🛒 Einzelhandel

⚕️ Krankenversicherung

eCommerce • Retail • Healthcare Insurance

SmartBuyGlasses Optical Group ist ein führender unabhängiger Einzelhändler für Designerbrillen, der eine große Auswahl an Korrektionsbrillen, Sonnenbrillen und Kontaktlinsen anbietet. Mit über 80. 000 Styles von mehr als 200 Marken, stellt das Unternehmen sowohl Erschwinglichkeit als auch Qualität sicher, einschließlich einer Bestpreisgarantie und kostenlosem Versand bei berechtigten Bestellungen. Ihre umfassenden Dienstleistungen umfassen virtuelle Anprobe-Tools, verfügbare Fachoptiker für Beratung und einfaches Online-Shopping mit Garantien und Rücksendungen, um den Kundenbedürfnissen gerecht zu werden.

Beschreibung

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene • Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities • Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting

🎯 Anforderungen

• 5+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes • Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring • Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs • Track record of collabs, brand partnerships, or licensing wins you can point to by name (size doesn’t matter as much as the story) • Experience placing media coverage in fashion, lifestyle, or business publications • Comfortable working with merchandising and product teams on branded collaborations and collections • Strong commercial acumen — you think in branded search lift, repeat rate, and revenue, not impressions or EMV • Experience integrating PR with influencer and social to drive brand awareness • Experience managing a small in-house team or wanting to step up to it • Excellent written and verbal English communication • You partner naturally with SEO and performance teams — you know what feeds search and AI visibility even if you don’t own the technical side • Self-starter with a bias for action • A strategic mindset with strong understanding of brand building, user behaviour, and funnel metrics • High attention to detail and a proactive, self-starting attitude • Problem-solving ability and creativity in a fast-paced environment • A passion for learning and improving continuously

🏖️ Vorteile

• Competitive base + monthly performance bonus + fast-track career growth • Exposure to founders & C-level • Work from anywhere: WFH or hybrid — your choice • Real career acceleration: we want to mentor ambitious people and fast-track their growth • Monthly bonuses tied to performance and commercial wins • Flexible holidays and autonomy over your time • Fast decisions and shipping culture. Days, not quarters.