Director, Product Marketing, AI Solutions

🕒 vor 1 Monat

🇬🇧 Vereinigtes Königreich – Remote

⏰ Vollzeit

🔴 Experte

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Sophos

1001 - 5000 Mitarbeiter

Gegründet 1985

💼 Beratung

🏥 Gesundheitswesen

🏭 Fertigung

💰 Post-IPO Equity im 2021-08

Consulting • Healthcare • Manufacturing

Sophos ist ein führendes Cybersecurity-Unternehmen, das sich auf den Schutz von Unternehmen vor fortgeschrittenen Cyberbedrohungen spezialisiert hat. Das Unternehmen bietet eine umfassende Suite an Sicherheitslösungen, darunter Endpoint Protection, Managed Detection and Response (MDR), Network Security und Cloud Security. Mit einem präventionsorientierten Ansatz zielt Sophos darauf ab, Ransomware und andere Cyberbedrohungen zu stoppen, bevor sie Schaden anrichten. Sophos bietet Services wie Threat Research, Sicherheitsschulungen und operativen Support, um eine robuste Verteidigung gegen Cyberangriffe sicherzustellen. Die Lösungen richten sich an verschiedene Branchen, darunter Finanzwesen, Gesundheitswesen, öffentlicher Sektor, Fertigung und Einzelhandel. Die Plattform Sophos Central ermöglicht ein zentrales Sicherheitsmanagement und integriert sich nahtlos in bestehende IT-Infrastrukturen, um das Sicherheitsniveau zu erhöhen.

Beschreibung

• Lead go-to-market strategy, positioning, and messaging for Sophos’ AI security portfolio and emerging categories • Own positioning and messaging for Sophos’ AI solutions portfolio • Build the category narrative around AI-native cybersecurity defense • Guide AI-related messaging across the broader Sophos portfolio • Translate technical capabilities into differentiated, channel-ready stories • Develop messaging frameworks, value propositions, competitive positioning, and proof points • Lead end-to-end go-to-market planning for new AI solutions and category launches • Partner with Product Management on launch scope, sequencing, and tiering • Build launch assets including pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks • Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events • Equip MSPs, MSSPs, resellers, and VARs to sell and operationalize Sophos’ AI solutions • Build enablement programs with Sales Enablement and Channel Marketing • Author talk tracks, objection handling, and competitive positioning • Maintain a point of view on the AI cybersecurity market and competitive landscape • Track competitor claims and product launches • Brief analyst research organizations including Gartner, IDC, and Omdia • Build feedback loops with customers, partners, and field teams • Develop customer and partner evidence such as case studies, quotes, references, and outcome data • Work as an individual contributor within Sophos Product Marketing, collaborating across product management, Sophos X-Ops research, sales enablement, demand generation, and channel marketing

🎯 Anforderungen

• AI-native daily workflow fluency across frontier tools for research, competitive analysis, drafting, and synthesis • 7+ years in roles combining technical depth and market-facing communication, such as product marketing, product management, developer relations, founding or building AI products, or similar • Proven track record bringing new products or categories to market • Ability to translate deep technical capability into clear, differentiated stories for buyers, partners, and the field • Ability to build launch assets including pitch decks, solution briefs, web copy, competitive battlecards, and enablement playbooks • Fluency in a channel-led model, or ability to learn one quickly, involving MSPs, MSSPs, resellers, and distributors • Ability to automate repetitive work using lightweight tools, prompts, and workflows • Hands-on competitive research experience involving trials, demos, documentation, release notes, and pricing and packaging pages • Track record turning competitive findings into positioning, battlecards, and objection handling • Strong writing and communication skills for briefing analysts, enabling sellers, and presenting to senior stakeholders • Ability to operate in ambiguity and on short timelines • Willingness to travel occasionally • Legal authorization to work in the jurisdiction where the position is posted without employer sponsorship • Preferred: direct experience marketing or building AI products or working at an AI-native company • Preferred: direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions • Preferred: working knowledge of the AI threat landscape • Preferred: established relationships with Gartner, IDC, or Omdia and experience shaping category definition

🏖️ Vorteile

• Remote-first working model • Employee-led diversity and inclusion networks • Annual charity and fundraising initiatives • Volunteer days • Global employee sustainability initiatives • Global fitness and trivia competitions • Global wellbeing days • Monthly wellbeing webinars and training • Recruitment and selection process adjustments for applicants who need them

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