Manager, Media Strategy, Outdoor

🕒 vor 1 Tag

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $62.200 - $100.200 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

👔 Manager

Jetzt Bewerben

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Stanley Black & Decker, Inc.

WebsiteLinkedInAlle Stellen

10.000+ Mitarbeiter

Gegründet 1843

🔧 Hardware

💰 Post-IPO Debt im 2023-03

Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. ist ein führender globaler Anbieter von Werkzeugen, Outdoor-Produkten und industriellen Lösungen. Bekannt für seine ikonischen Marken wie DEWALT, CRAFTSMAN und Stanley, bietet das Unternehmen eine breite Palette von Werkzeugen und Lösungen für verschiedene Branchen, einschließlich Verbindungstechnik und Fertigungstechnologien. Mit Hauptsitz in New Britain, Connecticut, verpflichtet sich Stanley Black & Decker der Innovation, Nachhaltigkeit und der Stärkung der Menschen durch seine gesellschaftlichen Initiativen. Das Unternehmen spielt eine bedeutende Rolle im Bereich der Fachkräfte, mit einem Fokus auf Qualifizierung und inklusiver Kultur, mit dem Ziel, einen positiven Einfluss auf den Planeten und seine Menschen zu haben.

Beschreibung

• Leading and managing the strategies and tactics associated with local dealer advertising primarily for Cub Cadet®, DEWALT®, and Hustler dealers in the US. • Local advertising is designed to create awareness and drive demand for outdoor power equipment year-round at dealerships and online in markets of varying sizes. • Project management includes the management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications. • Lead all Local Dealer Advertising programs(s) primarily for Cub Cadet, Cub PRO, DEWALT (commercial gas mowers and electric tools/outdoor power equipment) and Hustler including integration of local digital advertising, local broadcast/Cable/OTT. • Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution. • Collaborate with brand agencies and internal team to ensure media plans (traditional and digital) align with brand strategy and national media plans. • Develop a deep understanding of specific dealer needs in the digital space and work with brand agencies to optimize digital strategies across all channels. • Monitor advertising campaigns and develop meaningful analytics for program. • Effectively communicate results and provide strategic direction during and post campaigns. • Analysis of return on advertising investment (ROAS). • Assist in managing premade ad creative for dealer use with agency partner(s) for spring, snow, promotional, new product launch advertising. • Execute detailed billing of advertising funds to individual dealer accounts, tracking all advertising monthly billing, and fiscal year budget tracking. • Monitor and verify advertising fund and media billing from agency/agencies, review billing of advertising managed by Cub Cadet, DEWALT and Hustler to each dealer, monitor all media billing changes from agency/agencies, facilitate annual agency/agencies audit; extend to other brands as needed. • Lead agency relationship including managing contractual documents, primary day to day contact for agency inquiries on dealer ad inquiries, and monitor and manage metrics (reporting measures). • Collaborate with sales team(s) on program planning, participate in variety of sales meetings (regional and business planning meetings, sales webinars, annual National Sales Meeting, annual Dealer Convention). • Share programs and learnings with other global dealer business channels within the organization.

🎯 Anforderungen

• Bachelor’s degree in marketing or communications • 3-5 years minimum experience in marketing, advertising, paid media planning (including digital and traditional tactics) • Well-organized, detail-oriented thinker that possesses the ability to manage multiple projects simultaneously • Customer focused and service minded, with a desire to work in cross-functional teams. • Self-starter capable of working independently • Excellent verbal and written communication skills • Extremely proficient in excel and PowerPoint • General understanding of media purchasing, billing, verification a plus • Marketing experience in dealer retail business, franchise business experience a plus • Experience managing co-op media is also a plus

🏖️ Vorteile

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. • Discounts on Stanley Black & Decker tools and other partner programs. • Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. • Have access to a wealth of learning resources, including our digital learning portal. • Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. • Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.