Director – Marketing, Vice President

🕒 vor 28 Tagen

🦀 Maryland – Remote

🦀 Maryland – Remote

⏰ Vollzeit

🔴 Experte

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Stayntouch

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

☁️ SaaS

🤝 B2B

🔌 API

💰 €48.000.000 Venture Round - StayNTouch im 2023-12

SaaS • B2B • API

Stayntouch ist ein cloud-natives Technologieunternehmen im Gastgewerbe, das ein vollständig integriertes Hotel-Property-Management-System (PMS) und eine Suite von ergänzenden Produkten anbietet – einschließlich Zahlungsabwicklung (Stayntouch Pay), Buchungsmaschine, Channel-Manager, Gästekioske und offene APIs – um Abläufe zu optimieren, direkte Buchungen zu fördern und das Gästeerlebnis zu verbessern. Seine SaaS-Plattform unterstützt das Management mehrerer Immobilien, Automatisierung für Up-Sells und Arbeitsabläufe sowie umfangreiche Drittanbieter-Integrationen und bedient unabhängige Hotels, Markenketten und Managementgesellschaften.

Beschreibung

• Develop and execute a comprehensive global marketing strategy aligned with company growth goals • Own brand awareness, demand generation, customer engagement, and pipeline acceleration • Build, mentor, and lead a high-performing marketing team while managing external agencies, freelancers, and vendors • Partner closely with Sales, Product, Customer Success, and executive leadership to align marketing with revenue and retention goals • Manage marketing budgets, KPIs, performance metrics, and ROI optimization • Build and scale a multi-channel demand generation engine across digital, email, paid/organic, ABM, content, partner, and field channels • Own pipeline creation, lead generation, conversion metrics, and marketing-sourced revenue contribution • Build and manage a revised MQL to SQL strategy and process • Optimize website growth strategy, SEO, conversion paths, and digital presence • Oversee marketing automation and campaign execution through HubSpot, Salesforce, and AI-powered tools • Lead strategy and execution for trade shows, conferences, customer events, sponsorships, hosted experiences, podcasts, and partner campaigns • Manage all operational logistics including vendors, timelines, budgets, swag, booth planning, and ROI analysis • Shape and strengthen Stayntouch’s brand positioning, messaging, and market presence • Lead content strategy across website, PR, social media, sales enablement, customer stories, and thought leadership • Build and optimize a modern marketing technology stack including CRM, automation, analytics, and reporting systems • Leverage AI platforms to improve content creation, campaign performance, personalization, and operational workflows • Continuously evaluate and implement emerging technologies to keep Stayntouch at the forefront of marketing innovation

🎯 Anforderungen

• 8–10+ years of progressive B2B marketing experience, including senior leadership roles • Proven success building and scaling marketing strategy and hands-on execution in SaaS, hospitality technology, or high-growth technology environments • Strong experience marketing to hoteliers, hotel operators, ownership groups, or hospitality organizations • Demonstrated track record of driving measurable pipeline growth and revenue acceleration • Expertise in: HubSpot Salesforce Marketing automation platforms AI marketing tools SEO and website growth ABM and lead generation Event management and logistics PR and communications Brand strategy • Strong budgeting, KPI development, analytics, and ROI management experience • Exceptional communication, leadership, and project management skills • Highly organized, collaborative, and comfortable operating strategically and tactically in a lean, fast-moving environment

🏖️ Vorteile

• Competitive compensation • Benefits • Flexible work environment