Senior Account Based Marketing Manager

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Superhuman

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

☁️ SaaS

⚡ Produktivität

🤖 Künstliche Intelligenz

SaaS • Productivity • Artificial Intelligence

Superhuman ist ein Unternehmen für Produktivitätssoftware, das eine Suite von Tools anbietet – Mail, Docs, Go (ein KI-Assistent), Kalender und Datenbanken –, die entwickelt wurden, um E-Mail und die Arbeit über Apps hinweg schneller und effizienter zu gestalten. Sein Flaggschiffprodukt, Superhuman Mail, fördert ein schnelleres Posteingangsmanagement, rechtzeitige Nachverfolgungen und spart den Nutzern Zeit; die Plattform integriert KI-Funktionen (einschließlich Schreibunterstützung über Grammarly und KI-Agenten wie Go) und verbindet sich mit vielen Drittanbieter-Apps (Gmail, Drive, Jira, Claude, ChatGPT, Cursor). Superhuman richtet sich an Teams und Unternehmen mit kollaborativen Dokumenten, Wissensmanagement, Workflows und proaktiver KI, die Besprechungen plant und über Apps hinweg hilft. Das Unternehmen spricht Teams (Marketing, IT, Bildung, Unternehmen) an und betont KI-native Zusammenarbeit, Integrationen und Produktivitätsgewinne.

Beschreibung

• Own end-to-end strategy and execution of personalized programs for Superhuman’s most strategic named accounts (typically top 15-30 accounts) • Partner with assigned AEs to develop bespoke account plans: research account priorities, map stakeholders, identify whitespace, and design tailored engagement plays • Create hyper-personalized content and experiences — including custom landing pages, executive briefings, bespoke direct mail, and tailored event invitations. • Orchestrate multi-channel touchpoints (email, LinkedIn, paid, events, gifting, executive outreach) in close coordination with the Sales team • Track engagement signals at the account level and activate Sales at the right moments to advance pipeline • Design and run cluster-based programs targeting cohorts of 10–100 accounts grouped by vertical, company size, use case, or buying stage • Build repeatable playbooks that can be scaled across segments, including messaging frameworks, content maps, and channel sequences • Collaborate with content and design to develop segment-specific assets (industry landing pages, vertical-specific case studies, tailored nurture sequences) • Partner with SDRs and AEs to sequence outbound and inbound touchpoints for maximum account penetration • Define and maintain the target account list in partnership with Sales leadership and RevOps, using firmographic, technographic, and intent data • Build and maintain account segmentation models (Tier 1 / Tier 2 / Tier 3) to prioritize resource allocation • Develop the ABX program roadmap aligned to quarterly pipeline targets and sales priorities • Contribute to the ABX budget allocation process, ensuring investment is focused on accounts with highest propensity to buy and expand • Own ABX program measurement: define KPIs, build dashboards, and report on account engagement, pipeline influence, and revenue impact • Conduct regular account-level reviews with Sales to assess program effectiveness and iterate • Maintain a test-and-learn culture — run experiments, document findings, and continuously optimize plays • Act as the connective tissue between Marketing and Sales, ensuring tight alignment on account priorities, messaging, and timing • Work with RevOps to ensure ABX data flows correctly through the tech stack (CRM, MAP, intent platforms, ABM tools) • Collaborate with Field Marketing on account-specific event strategies and executive programs • Partner with Product Marketing to ensure ABX messaging reflects current positioning and competitive differentiation

🎯 Anforderungen

• 6-9 years of B2B marketing experience, with at least 4–5 years focused specifically on account-based marketing or ABX. • Demonstrated experience owning 1:1 and 1:few ABX programs at a SaaS company, ideally in a high-growth or enterprise sales environment • Proven track record of influencing pipeline and revenue through ABX programs — you can point to specific accounts won or accelerated as a result of your programs • Experience working closely with enterprise sales teams; you are fluent in sales language and understand how deals move • Familiarity with the ABM tech stack: tools such as 6sense, Demandbase, Terminus, Salesforce, HubSpot or Marketo, Outreach or Salesloft, and intent data platforms. • Experience with website personalization platforms (e.g., Mutiny, Folloze, or similar) for building account-specific landing pages and web experiences • Experience building ABX programs from the ground up (not just inheriting an existing motion)

🏖️ Vorteile

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits) • Disability and life insurance options • 401(k) and RRSP matching • Paid parental leave • 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time • Generous stipends (including those for caregiving, pet care, wellness, your home office, and more) • Annual professional development budget and opportunities