Director, Strategic Planning

🕒 vor 25 Tagen

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Vollzeit

🔴 Experte

💸 Finanzplanung und Analyse (FP&A)

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Synchrony Group, LLC

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2007

Marketing • Healthcare • Communications

Die Synchrony Group, LLC ist eine unabhängig geführte Unternehmensgruppe, die sich auf wissenschaftliche und medizinische Kommunikation sowie Marketingkommunikation spezialisiert hat. Sie vereinen Wissenschaft und Strategie, um sinnvolle Botschaften zu schaffen und bieten eine Reihe von Dienstleistungen an, darunter strategische Kommunikationsplanung und Markenmarketingkampagnen im Krankheitsbereich. Ihr Fokus liegt darauf, wissenschaftliche Tiefe mit strategischer Planung zu integrieren, um therapeutische Landschaften zu transformieren, während sie die Zusammenarbeit mit branchenüblichen Standards fördern, um effektive Ergebnisse zu erzielen.

Beschreibung

• Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression • Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management • Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution • Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies • Collaborate on and shape briefs that enable strong, effective creative work • Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers • Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives • Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables • Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails • Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments • Contribute to business development efforts, including pitches and proposals, as needed • Proactively identify opportunities for brand growth and differentiation • Foster strong client partnerships to mitigate issues and identify new business opportunities • Mentor and grow strategic talent as the function expands • Establish and evolve best practices, frameworks, and processes for brand planning • Represent the agency with professionalism and sound judgment • Actively contribute to a positive, collaborative work culture

🎯 Anforderungen

• Bachelor's degree required in Business Administration, Marketing, Management, or a related field • 7+ years of healthcare advertising or communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and patient/consumer accounts • Proven experience leading strategy for pharmaceutical brands across the product lifecycle (pre-launch experience strongly preferred)

🏖️ Vorteile

• Competitive salaries • Generous paid time off • Excellent health insurance • Family leave • 401(k) plan with employer matching