Senior Digital Marketing Manager – Omnichannel, Paid Media

🕒 vor 20 Tagen

🏄 California – Remote

🏄 California – Remote

💵 $141.800 - $177.300 / Jahr

⏰ Vollzeit

🟠 Senior

🌐 Digital-Marketing-Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

👻 Geisterscore 0%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

Jetzt Bewerben

Ähnliche Remote-Jobs finden

E-Mail-Benachrichtigung für neue Jobs einrichten

📊 Überprüfen Sie Ihre Lebenslauf-Bewertung für diese Stelle

Verbessern Sie Ihre Chancen auf ein Vorstellungsgespräch, indem Sie Ihre Lebenslauf-Bewertung vor der Bewerbung überprüfen.

Lebenslauf hochladen

Tandem Diabetes Care

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

🏥 Gesundheitswesen

🏭 Fertigung

🔧 Hardware

Healthcare • Manufacturing • Hardware

Tandem Diabetes Care ist ein Unternehmen für medizinische Geräte, das Insulinpumpen und automatisierte Insulinabgabesysteme entwickelt und herstellt. Diese werden durch den prädiktiven Algorithmus Control-IQ+ betrieben. Ihre Produkte, darunter der t:slim X2 und der Tandem Mobi, integrieren sich mit kontinuierlichen Glukoseüberwachungsgeräten und kompatiblen Smartphones, unterstützen Fern-Software-Updates und werden von mobilen und cloud-basierten Anwendungen, Schulungen und einem 24/7-Support begleitet, um Menschen bei der Verwaltung ihrer Insulintherapie zu unterstützen.

Beschreibung

• Lead integrated digital marketing strategy and execution across paid media, email, web, audience activation, and emerging digital channels • Translate audience insights, customer journeys, market priorities, and business goals into channel strategies, campaign briefs, media plans, testing roadmaps, and measurable performance goals • Own digital campaign performance, including budget pacing, channel effectiveness, funnel progression, conversion, cost efficiency, and return on marketing investment • Build measurement frameworks and dashboards with Analytics and Marketing Operations • Synthesize data into decision-ready insights, risks, tradeoffs, and optimization actions for senior leaders and cross-functional stakeholders • Lead experimentation across audiences, creative, messaging, offers, landing pages, media mix, and campaign sequencing • Partner with Brand, Product Marketing, Creative, Web, CRM, Sales, Marketing Operations, IT, Legal, Regulatory, Privacy, international teams, and external agencies • Support international and multi-market launches through scalable digital strategies, launch playbooks, channel requirements, timelines, measurement standards, and localization guidance • Manage external agencies, technology partners, direct reports, and/or project teams • Strengthen campaign enablement, including audience activation, lead management, tracking, tagging, consent, and data quality • Ensure digital initiatives comply with company policies and applicable legal, regulatory, privacy, accessibility, promotional review, and HIPAA requirements • Monitor digital marketing trends, platform changes, competitive activity, and emerging technologies; recommend opportunities to improve reach, relevance, efficiency, and differentiation

🎯 Anforderungen

• Demonstrated expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, and campaign optimization • Deep expertise in integrated digital strategy, paid media, lifecycle/email marketing, web experiences, audience activation, campaign optimization, and full-funnel measurement • Strong knowledge of major advertising, analytics, tag management, and marketing automation platforms • Ability to connect business objectives, audience insights, channel strategy, creative, media, measurement, and optimization into a cohesive plan • Strong analytical, project management, and program leadership skills • Ability to manage multiple campaigns, launches, markets, agencies, budgets, and deadlines simultaneously • Proven ability to lead through influence, manage agencies or team members, and collaborate across global and regional teams • Bachelor’s degree in marketing, Business, Communications, Digital Media, Analytics, or a related field, or equivalent combination of education and applicable experience • 12–15 years of progressive digital marketing experience, including ownership of integrated, full-funnel campaigns across multiple digital channels • Experience leading complex campaigns, product launches, media budgets, agencies, vendors, and/or cross-functional teams • Experience supporting international or multi-market launches, including localization, regional coordination, and adaptation to market-specific requirements • Applicants must be authorized to work for any employer in the U.S. • Successful completion of a pre-employment drug test and background check • Advanced degree or relevant digital marketing certifications preferred • Experience in medical devices, healthcare, or another regulated industry preferred

🏖️ Vorteile

• Bonus • Medical, dental, and vision benefits available the first day • Health savings accounts • Flexible spending accounts • 11 paid holidays per year • Minimum of 20 days of paid time off, with accrual starting on day 1 • 401(k) plan with company match • Employee Stock Purchase plan • Equipment provided • Virtual training • Employee well-being and growth support • Equal opportunity and inclusive workplace