Growth Marketer

🕒 vor 13 Tagen

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Tapcart

Tapcart

51 - 200 Mitarbeiter

Gegründet 2017

🛍️ eCommerce

☁️ SaaS

🛒 Einzelhandel

💰 €50.000.000 Series B im 2021-06

eCommerce • SaaS • Retail

Tapcart ist eine Plattform zur Entwicklung mobiler Apps, die speziell für E-Commerce-Marken entwickelt wurde, die Shopify verwenden. Sie ermöglicht diesen Marken, ansprechende mobile Anwendungen zu erstellen und anzupassen, ohne dass Programmierkenntnisse erforderlich sind, wodurch es einfach wird, Kundenbeziehungen durch personalisierte App-Erlebnisse zu verbessern. Tapcart bietet auch Analysen und Marketing-Tools an, um Marken dabei zu helfen, die App-Leistung zu optimieren und das Umsatzwachstum durch Funktionen wie Push-Benachrichtigungen und nahtlose Integration mit bestehenden E-Commerce-Systemen zu steigern.

Beschreibung

• You'll design and build the systems — workflows, agents, data pipelines, enrichment layers, internal tools — that let Marketing, Sales, and Rev Ops operate at a scale that would otherwise require 2–3x the headcount. • You'll take ownership of the growth funnel and define how we scale demand at our next stage, from top-of-funnel experimentation through pipeline acceleration. • Big opportunities exist from offline engagements in the ecommerce world. Identify, build, and execute those opportunities, particularly with up-market and higher ACV opps from our ICP. • You'll lead ongoing testing across channels, messages, and motions, bringing scrappy startup energy and turning winning experiments into scalable, systematized growth engines. • You'll be at the forefront of AI-driven marketing and GTM, deploying internal and external-facing tools that multiply the productivity of the entire GTM org — not just your own workstreams. • You'll ensure marketing efforts translate into high-quality, measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue — attribution, handoffs, signal routing — that makes the org feel like one team. • You'll bring structure, clarity, and consistency to our growth motion, building systems that scale with us and setting playbooks others on the team can run.

🎯 Anforderungen

• You've driven demand or pipeline growth in a B2B SaaS environment, ideally as a senior IC or player/coach, and are comfortable owning outcomes in a fast-moving, resource-conscious team. • You don't just use AI tools — you build with them. You've shipped internal tools, agents, or workflows that materially changed how a team operates, and you have strong opinions on which AI tools belong in a modern GTM stack and why. • You understand the modern GTM tech stack deeply — Salesforce, HubSpot, enrichment/data providers, attribution, outbound tooling, CDPs — and have built or rearchitected meaningful parts of it before. • You know how to design tests across multiple demand channels (paid, outbound, partnerships, events, lifecycle, etc.), evaluate outcomes, and iterate quickly, balancing creativity with strategy and discipline. • You've built or managed lifecycle programs that nurture prospects and customers across stages — using segmentation, personalization, and timely messaging to drive engagement and pipeline impact. • You're fluent in funnel metrics, pipeline reporting, and performance analysis, and you use data to guide decisions and prioritize investment. • Deep experience with CRM and marketing automation tools (Salesforce, HubSpot), with a high bar for clean data, attribution, and process. • You understand how marketing influences revenue at a company like Tapcart, from first touch through opportunity creation and into closed-won. • You enjoy creating structure where it's needed, improving processes, and setting up systems that scale — and you know how to document them so the team can run them without you. • You work naturally with Rev Ops, Sales, Product, Marketing, and Leadership to align on goals and execution. This role explicitly spans Marketing and the broader GTM team. • You're energized by building in an environment where priorities evolve and initiative is rewarded. • You can share results, insights, and recommendations in a way that builds trust and alignment across teams, including at the leadership level.

🏖️ Vorteile

• 401(k) plan and equity grants for all full-time employees — because we grow together • Competitive compensation with room to grow • Affordable, high-quality medical, dental, and vision coverage • Mental health support via Headspace and Talkspace, ensuring your whole self is supported • Flexible PTO policy — take the time you need to rest and recharge • 11 paid company holidays • Work remotely • One-time home office setup stipend to get you started • Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do

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