Senior Integrated Marketing Manager

Stelle nicht auf LinkedIn

🕒 vor 12 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

👻 Geisterscore 12%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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TAXWELL

WebsiteLinkedInAlle Stellen

1 - 10 Mitarbeiter

Gegründet 2003

⚖️ Rechtswesen

💸 Finanzen

💼 Beratung

Legal • Finance • Consulting

Nicht zutreffend

Beschreibung

• Develop and own TaxAct’s U.S. Hispanic marketing strategy • Lead annual and seasonal integrated marketing planning across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and owned channels • Translate business, brand, and audience objectives into clear integrated briefs • Lead the U.S. Hispanic marketing agency relationship and evaluate recommendations and creative work • Champion the Hispanic consumer within TaxAct through cultural and marketplace insights • Partner with Brand and Research on culturally relevant positioning, messaging, creative platforms, and customer experiences • Partner with Performance Marketing & Media on media strategy, allocation, flighting, and optimization • Own the quality and consistency of the Spanish-language customer experience across advertising, content, CRM, landing pages, and the end-to-end product journey • Establish measurement across awareness, consideration, engagement, acquisition, conversion, revenue, CPA, ROAS, and long-term brand and customer growth • Use consumer research, cultural insight, brand measures, and channel performance to improve strategy and integrated marketing plans

🎯 Anforderungen

• Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline • Demonstrated track record developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work, from audience insight and briefing through execution, measurement, and optimization • Meaningful experience marketing to U.S. Hispanic consumers, with a nuanced understanding of cultural, linguistic, behavioral, and generational differences within the market • Professional fluency in English and Spanish • Ability to evaluate Spanish-language strategy, copy, creative, and experiences for meaning, tone, cultural relevance, and brand alignment • Experience leading agencies and cross-functional teams from strategy and briefing through execution, measurement, and optimization • Strong understanding of paid, owned, earned, and lifecycle marketing • Experience using consumer research, brand metrics, and acquisition data to make decisions and communicate recommendations to senior stakeholders

🏖️ Vorteile

• Opportunity to grow your career within a collaborative and fast-paced marketing organization • Hands-on experience working across brand, product, and digital experiences • A team environment that values ownership, initiative, and partnership • Remote working culture • Supportive, open, and inclusive atmosphere • Equal opportunity employment