Partner Marketing Manager

🕒 vor 1 Monat

🤠 Texas – Remote

infoinfo

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of TCP Software

TCP Software

501 - 1000 Mitarbeiter

Gegründet 1988

🏥 Gesundheitswesen

🏨 Gastgewerbe

🏭 Fertigung

Healthcare • Hospitality • Manufacturing

TCP Software ist ein Anbieter von Lösungen für die Einsatzplanung von Mitarbeitern, Zeit- und Anwesenheitsmanagement sowie das Workforce Management. Sein Produktportfolio umfasst SaaS-Plattformen (TimeClock Plus, Humanity Schedule, Aladtec, Humanity Time, ScheduleAnywhere) sowie Zeiterfassungshardware und Integrationen mit ERP/HCM/Lohnabrechnungssystemen. TCP konzentriert sich darauf, die Terminplanung und Zeiterfassung zu automatisieren, um die Genauigkeit der Lohnabrechnung, die Einhaltung von Vorschriften und das Management der Arbeitskosten für Organisationen unterschiedlicher Größe in Branchen wie Bildung, öffentliche Sicherheit, Gesundheitswesen, Einzelhandel, Gastgewerbe und Fertigung zu verbessern.

Beschreibung

• Co-develop annual and quarterly joint marketing plans with Partner Managers and partner stakeholders. • Define target segments, joint value propositions, messaging, and use cases for each partnership. • Align partner GTM plans with marketing, sales, and product strategies. • Lead co-branded webinars, events, digital campaigns, email nurture, content, and social promotion. • Manage marketing co-op budgets and track ROI. • Oversee co-branded collateral, landing pages, and creative assets. • Drive partner-sourced and partner-influenced leads through coordinated programs. • Collaborate with Marketing Ops, Sales Ops, and BDR teams on lead routing, attribution, and follow-up. • Monitor campaign performance and optimize leads, pipeline, conversions, and cost per lead. • Produce partner content kits and enablement toolkits. • Develop sales enablement materials including battlecards, pitch decks, solution briefs, ROI calculators, and messaging frameworks. • Ensure co-branding compliance with TCP and partner brand standards. • Manage joint speaking opportunities, thought leadership, press releases, customer stories, and partner marketplace listings. • Maintain a partner marketing KPI dashboard and provide reports, insights, and quarterly business reviews. • Recommend strategy improvements based on results and learnings. • Deliver 3–5 high-impact co-marketing campaigns with strategic partners within the first 6 months.

🎯 Anforderungen

• 3–6 years of B2B marketing experience, ideally in SaaS or technology partnerships with 1-2 years in a Partner Marketing role. • Demonstrated success in running co-marketing or channel marketing programs with enterprise technology partners. • Strong skills in project management, cross-functional collaboration, and stakeholder communication. • Experience with marketing automation, CRM systems (e.g., Marketo, Salesforce) and tracking attribution. • Ability to manage budgets and measure return on marketing investments. • Strong analytical mindset, comfortable with metrics and data-driven decision making. • Excellent written and verbal communication skills. • Bachelor’s degree in Marketing, Business, or related field (advanced degree is a plus). • Prolonged periods sitting at a desk and working on a computer. • Must be able to lift up to 15 pounds at times. • Travel up to 25%.

🏖️ Vorteile

• Competitive salary • 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays • 8 hours to volunteer and impact the community • Comprehensive benefits (Health/Dental/Vision/ 401K) • Employee Choice Benefit

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