Account Based Marketing Manager

🕒 vor 10 Monaten

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 €123.600 - €185.400 / Jahr

⏰ Vollzeit

🟠 Senior

🔴 Experte

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Lebenslauf hochladen

TE Connectivity

WebsiteLinkedInAlle Stellen

10.000+ Mitarbeiter

🚀 Luft- und Raumfahrt

⚡ Energie

💰 Post-IPO Debt im 2023-01

Aerospace • Energy • Automotive

TE Connectivity ist ein weltweit führendes Industrie‑Technologieunternehmen und gestaltet eine sichere, nachhaltige, produktive und vernetzte Zukunft. Unser breites Portfolio an Konnektivitäts‑ und Sensorlösungen ermöglicht die Übertragung von Strom, Signalen und Daten und treibt damit Mobilität der nächsten Generation, erneuerbare Energien, automatisierte Fabriken, Rechenzentren, Medizintechnik und mehr voran. Mit Kunden in über 140 Ländern und in 20 Branchen können Sie mit Ihrer Arbeit das Leben von Milliarden Menschen berühren und einen transformativen Impuls setzen.

Beschreibung

• Develop ABM strategies and plans to drive awareness and engagement within target markets, delivering a superior user experience to key customers. • Design & implement tailored campaigns (email, social, content, paid ads) for targeted accounts. • Develop account-specific playbooks and messaging frameworks aligned with buyer journeys. • Partner with cross-functional (Sales, PM, Engineering) teams to ensure alignment between ABM/digital efforts and sales goals • Deliver ABM insights actionable for online & offline customer interactions based on an in-depth understanding of business and customer needs. • Manage the website experience relevant to target customers and identify opportunities to enhance navigation and personalization for these customers. • Optimize workflows and tools (e.g., CRM integrations, automation platforms) to streamline account-based marketing (ABM) processes and enhance overall efficiency. • Stay ahead of ABM trends and emerging technologies, such as AI-driven personalization and predictive analytics. • Make recommendations on digital and account-based marketing (ABM) capabilities to enable the business unit to deliver an optimized and personalized customer experience across all channels.

🎯 Anforderungen

• A bachelor’s degree is required in Marketing or a related field • 8+ years of experience in digital marketing, including at least 3 years of experience in Account-Based Marketing (ABM) within the B2B/SaaS, technology, or infrastructure industries (preferably in AI, cloud, data center companies, or ABM environments). • Experience with the whole process of an ABM/digital program from strategy, planning, execution, monitoring, measurement, and optimization • Proficient in ABM platforms, CRM systems, data analysis (Adobe Analytics, Google Analytics), content publishing (AEM), and search and social media (Google Ads, LinkedIn, YouTube, Facebook, etc.). • Proficient in MS Office. • Self-driven candidate who anticipates challenges, identifies opportunities for improvement, and initiates cross-functional partnerships to achieve goals without direct oversight. • Strong data-driven decision-making mindset, with expertise in understanding enterprise buyer cycles, account scoring, and lead nurturing. • Clear storyteller able to translate data into actionable recommendations for cross-functional teams. • Strong project management skills • Good understanding of B2B customer journey, with a customer-centric mindset • Excellent interpersonal, organizational, and leadership skills • Experience with website design, ABM/Personalized experience preferred • Implementing digital media strategies and tactics, building brand loyalty throughout multiple social networks, and ensuring that strategies are in line with appropriate targets, timelines, and techniques. • Researching marketplace competitiveness, anticipating trends within the social media platform, and identifying business opportunities through systematic analysis. • Integrating social media campaigns into marketing initiatives and communication programs through external cooperation with local vendors. • Evaluates new technologies and uses findings to shape media strategies

🏖️ Vorteile

• A comprehensive benefits package including health insurance • 401(k) • disability • life insurance • employee stock purchase plan • paid time off • voluntary benefits