Senior Manager, Advertising Operations, Marketing Technology

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🕒 vor 2 Monaten

🏄 California – Remote

🏄 California – Remote

💵 $115.700 - $150.000 / Jahr

⏰ Vollzeit

🟠 Senior

⚙️ Operations

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Beschreibung

• Own the health and accuracy of marketing tracking infrastructure, including pixels, conversion APIs, and event implementation across paid media platforms. • Monitor and maintain pixel and event health across Meta, Google, TikTok, Amazon, and other acquisition channels. • Ensure reliable event capture from the Shopify storefront through purchase and post-purchase activity, supporting both acquisition and lifecycle marketing use cases. • Maintain consistent event taxonomy and UTM governance across marketing channels. • Identify and resolve tracking discrepancies, signal loss, or data gaps that impact campaign optimization or marketing performance reporting. • Support lifecycle and CRM teams by ensuring key customer events and marketing signals flow correctly into CRM platforms. • Lead technical integrations with media and commerce partners including Google, Meta, Amazon, and TikTok Shop. • Implement and manage server-side tracking and conversion API integrations to improve signal reliability and measurement accuracy. • Oversee integration between Shopify, analytics platforms, CRM systems, and paid media tools to ensure consistent data capture and attribution. • Partner with vendors and platform teams to implement new tracking capabilities, integrations, and measurement improvements across the marketing stack. • Partner with analytics teams to ensure reliable data flow into attribution, analytics, and reporting platforms. • Maintain documentation of tracking architecture, integrations, and implementation standards. • Act as the technical bridge between growth marketing strategy and the infrastructure required to execute and measure it. • Support launches of new marketing channels, commerce partners, and growth initiatives by ensuring proper tracking and measurement from day one.

🎯 Anforderungen

• 6–8+ years of experience in ad operations, marketing technology, or performance marketing infrastructure. • Strong experience working with DTC Shopify brands and modern e-commerce acquisition stacks. • Deep familiarity with pixel implementation, UTM governance, event tracking, and conversion APIs across major platforms (Meta, Google, TikTok, Amazon). • Experience managing integrations between Shopify, paid media platforms, and core marketing technology systems. • Working knowledge of CRM and lifecycle marketing platforms (such as Klaviyo, Braze, Salesforce Marketing Cloud, or similar) and how customer event data flows into those systems. • Familiarity with analytics and attribution platforms such as Google Analytics, Looker, Triple Whale, Northbeam, or similar performance measurement tools. • Understanding of marketing data architecture, including how event data moves between Shopify, ad platforms, analytics tools, and customer data systems. • Strong grasp of marketing attribution, signal loss challenges, and data quality in performance marketing environments. • Ability to diagnose tracking issues and data discrepancies and work across marketing, engineering, and analytics teams to resolve them quickly. • Comfortable balancing technical implementation with marketing strategy and performance objectives.

🏖️ Vorteile

• Comprehensive benefits suite • Annual bonus opportunity • Employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • Employee perks & discounts • Training & career development • Generous PTO