SEO Content Strategist

🕒 vor 2 Monaten

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

👨🏼‍💻 Content-Manager

Jetzt Bewerben

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The Pond Guy

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 1996

🛍️ eCommerce

👥 B2C

🛒 Einzelhandel

eCommerce • B2C • Retail

The Pond Guy ist ein Einzelhändler, der sich auf Teich- und Wassergartenbedarf sowie Ausrüstung spezialisiert hat. Sie bieten eine große Auswahl an Produkten, darunter Belüftungssysteme, Wasseraufbereitungslösungen, Fischpflegeprodukte und dekorative Elemente für Teiche und Seen. Das Unternehmen legt großen Wert auf Kundenzufriedenheit mit der Garantie, dass alle Produkte in ihren eigenen Teichen getestet wurden, um Qualität und Wirksamkeit sicherzustellen.

Beschreibung

• Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs • Produce high-quality, search-optimized content from concept through final draft • Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities • Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion • Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations • Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent • Stay current on evolving search, AI, and content trends to proactively inform strategy. • Apply a strong understanding of generative engine optimization and large language model behavior • Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations

🎯 Anforderungen

• Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce selling physical goods • Solid understanding of on-page SEO fundamentals, search intent, and conversion-focused content, particularly within an eCommerce environment • Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer-focused content • Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content • Hands-on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions • High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices.

🏖️ Vorteile

• Blue Cross Blue Shield Healthcare • Blue Cross Blue Shield Dental Insurance • Blue Cross Blue Shield Vision Insurance • Short-term Disability Insurance • Long-term Disability Insurance • Accident Insurance • Critical Illness Insurance • Life Insurance • Paid Time Off • Holiday pay effective immediately (8 holidays recognized) • 401k with employer 4% match and revenue sharing • Employee referral program • Additional Training Programs: Career Development and Department Shadows