Head of Marketing

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Ticketer

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2009

🚗 Transport

☁️ SaaS

🔧 Hardware

Transport • SaaS • Hardware

Ticketer ist ein in Großbritannien ansässiger Technologiepartner für die Bus- und Reisebusbranche, der umfassende Ticket- und Flottenmanagementlösungen anbietet. Es liefert branchenführende Ticketmaschinen (einschließlich kontaktloser Tap On/Tap Off-Leser), ein cloud-basiertes Ticketer-Portal für das Flottenmanagement, sowie Daten- & Analysetools und ein Netzwerk-Kontrollzentrum, das Franchising-Behörden, Verkehrs-/Lokalbehörden und Bus- & Reisebusbetreibern hilft, den Betrieb und das Passagiererlebnis zu optimieren. Das Unternehmen legt Wert auf Echtzeit-Einblicke in den Betrieb, Skalierbarkeit für Flotten unterschiedlicher Größe und hat mit Fallstudien belegten Kundenerfolg bei Einsätzen in ganz Großbritannien.

Beschreibung

• Develop and own the annual marketing strategy, objectives and KPIs, aligned to business goals and growth targets • Lead, develop and scale a high-performing marketing function • Establish effective planning, reporting and campaign management processes to drive accountability and continuous improvement • Partner with senior stakeholders across the business to ensure marketing supports product development, customer engagement and commercial success • Build a predictable, scalable demand generation engine that delivers qualified sales pipeline • Develop and execute integrated multi-channel campaigns across digital, content, events and account-based marketing • Identify new opportunities to improve lead generation, conversion and customer acquisition • Act as the guardian of the Ticketer brand, ensuring consistency across all channels and customer touchpoints • Strengthen brand visibility and market presence within the SaaS, mobility and transport technology sectors • Lead the development of compelling content, including thought leadership, customer success stories, case studies and product collateral • Deliver integrated marketing campaigns that drive brand awareness, customer engagement and revenue growth • Own marketing activity across website content, SEO, email marketing, social media, PR, webinars, events, advertising and sales enablement materials • Support product launches and go-to-market initiatives through strong messaging, positioning and competitive insight • Develop a deep understanding of customers, market trends and competitor activity • Use data and insights to influence commercial strategy, product development and value proposition refinement • Provide actionable recommendations to senior leadership teams • Manage the marketing budget, ensuring investment is focused on activities that maximise ROI • Track, analyse and report on marketing performance and campaign effectiveness • Present clear, data-driven insights and recommendations to the executive team

🎯 Anforderungen

• Proven success in a senior marketing leadership role within a B2B SaaS or technology business • Strong track record of delivering demand generation, pipeline growth and digital marketing success • Experience developing and executing go-to-market strategies and product marketing frameworks • Commercial understanding of subscription-based business models, ARR growth and customer lifecycle metrics • Exceptional communication and stakeholder management skills • Experience leading, coaching and developing marketing teams • Highly organised, analytical and results-oriented • Comfortable operating at both strategic and hands-on levels within a fast-paced, growing business

🏖️ Vorteile

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development