Product Marketing Manager

🕒 vor 17 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $175.000 - $185.000 / Jahr

⏰ Vollzeit

🟠 Senior

🔴 Experte

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Tines

Tines

51 - 200 Mitarbeiter

Gegründet 2018

💼 Beratung

📦 Logistik

☁️ SaaS

Consulting • Logistics • SaaS

Tines ist eine führende Automatisierungsplattform, die Sicherheitsteams und IT-Profis dabei unterstützt, Workflows in Echtzeit zu erstellen, auszuführen und zu überwachen. Mit einem Fokus auf KI-gesteuerte Automatisierung verbindet Tines eine Vielzahl von Produkten und APIs, um Prozesse zu straffen und die Produktivität in verschiedenen Teams wie Sicherheit, IT, Infrastruktur und Engineering zu steigern. Es bietet Werkzeuge zum Erstellen von Apps und Self-Service-Portalen, die Organisationen dabei unterstützen, Systeme zu integrieren, Risiken zu managen, Vorfallsreaktionen zu automatisieren und operative Effizienzen zu fördern. Tines ist für Transparenz und Compliance auf Unternehmensebene konzipiert und ermöglicht intelligentere, sicherere Arbeitsumgebungen mit leichter Bedienbarkeit und schneller Bereitstellung.

Beschreibung

• Develop a customer-centric narrative for Tines’ platform capabilities • Work closely with product, engineering, commercial, and marketing teams to turn technical capabilities into clear positioning, compelling content, and effective product launches • Help reach IT customers and decision-makers across other lines of business • Connect a consistent platform story to the problems different business teams need to solve • Serve as a leading voice on where Tines fits in the evolving AI landscape • Conduct customer interviews and win/loss research • Follow AI developments and contribute to analyst engagement • Turn market research into positioning and go-to-market recommendations • Understand emerging competitors and established alternatives • Create differentiation, battlecards, objection-handling resources, and training • Create positioning and messaging for what customers can build, run, and monitor with Tines • Lead product marketing for new platform capabilities from audience and use-case identification through launch messaging, content, enablement, and measurement • Partner with Sales Enablement and customer-facing teams to equip them to address customer and evaluator questions • Create blogs, decks, webinars, guides, and product collateral • Collaborate with Content Strategy, engineering, solution engineering, customer success, and support to ensure accurate and useful content

🎯 Anforderungen

• 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience • Experience marketing a technical B2B software product in a fast-moving environment • Understanding of how enterprise teams evaluate and buy software, particularly within IT • Strong positioning and messaging skills • Outstanding written and verbal communication • Ability to simplify complex concepts without losing accuracy and adapt a narrative for different audiences • Practical experience using AI to solve business problems • Curiosity about the market and ability to discuss AI's strengths and limitations • Experience launching products or capabilities and bringing them to new audiences • Experience identifying use cases, understanding personas, and developing go-to-market programs • Strong research and analytical judgment • Ability to turn customer insight and competitive intelligence into a clear point of view • Ability to balance strategic, creative, and tactical work • Ability to take ownership, prioritize effectively, and create content and enablement independently • Proven ability to build strong cross-functional relationships across distributed teams • Ability to earn support for recommendations, defend them thoughtfully, and change approach when evidence calls for it

🏖️ Vorteile

• Equity • Equal employment opportunities

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