Director of Growth Marketing

🕒 vor 4 Tagen

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Tithe.ly

Tithe.ly

51 - 200 Mitarbeiter

Gegründet 2015

☁️ SaaS

💳 Fintech

🤝 B2B

💰 €15.200.000 Series F - Tithe.ly im 2019-03

SaaS • Fintech • B2B

Tithe. ly ist eine cloudbasierte Plattform für Kirchenverwaltung und digitales Spenden, die Gemeinden dabei unterstützt, Spenden zu sammeln, Personen und Veranstaltungen zu verwalten und Mitglieder durch maßgeschneiderte Apps und Websites zu binden. Das Unternehmen bietet eine Suite integrierter SaaS-Produkte – Online-, Mobile- und SMS-Spenden (mit transparenten Bearbeitungsgebühren), Kirchenverwaltung (ChMS), Website-Erstellung, maßgeschneiderte Kirchen-Apps, Messaging, Serviceplanung und Hintergrundüberprüfungen –, die in Abonnementsplänen gebündelt und von Zehntausenden von Kirchen zur Vereinfachung der Verwaltung und Steigerung der Großzügigkeit genutzt werden.

Beschreibung

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts • Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps • Foster a culture of testing, learning, and continuous improvement across campaigns • Report marketing performance to leadership with clear connection to pipeline and revenue outcomes • Lead, coach, and develop a team across paid media, email, events, and digital marketing • Create a high-accountability, high-support environment with clear expectations and strong execution • Oversee content strategy, website performance, SEO, and emerging AI search visibility • Own the event marketing strategy for webinars, conferences, summits, and field events • Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns • Measure event impact across registrations, attendance, pipeline, and revenue • Lead paid media strategy across search, social, and other digital channels • Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance • Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

🎯 Anforderungen

• 7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results • 3–5 years leading marketing teams, including hiring, coaching, and setting priorities • Proven success executing integrated campaigns across email, events, paid media, and digital channels • Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting • Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta • Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact • Strong cross-functional communication and stakeholder management skills

🏖️ Vorteile

• Health insurance, dental, vision for your family • 401K • Paid time off • Sick leave • Parental leave • Additional variable compensation

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