Director of Lifecycle Marketing, CRM

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🕒 vor 24 Tagen

🗽 New York – Remote

🗽 New York – Remote

💵 €120.000 - €150.000 / Jahr

⏰ Vollzeit

🔴 Experte

🏆 Customer Success

Jetzt Bewerben

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Trailborn Hotels & Resorts

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201 - 500 Mitarbeiter

👥 B2C

🏠 Immobilien

B2C • Real Estate

Trailborn Hotels & Resorts ist eine Boutique-Hotelmarke, die einzigartige Hotels und Resorts an ikonischen Outdoor-Destinationen in den Vereinigten Staaten betreibt. Jede Unterkunft ist so gestaltet, dass sie ihre lokale Umgebung widerspiegelt – ob Strände, Berge, Nationalparks oder Weinregionen – und bietet maßgeschneiderte Ausflüge, Restaurants, Spas und am Annehmlichkeiten ausgerichtete Erlebnisse für Freizeitreisende. Trailborn legt großen Wert auf Nachhaltigkeit und Naturschutz im Rahmen der Initiative ‚Keep Extraordinary‘ und verkauft direkt an Verbraucher Übernachtungen, Gastronomieangebote und Geschenkkarten.

Beschreibung

• Own and maintain the integrated marketing campaign calendar, aligning all channels – email, social, paid, in-property, and PR – around a unified narrative. • Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery. • Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support. • Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar. • Lead the buildout and ongoing optimization of our CRM in Revinate , including segmentation strategy, audience architecture, and automation workflow. • Define and manage the guest communication roadmap – from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns. • Design and manage the full guest lifecycle – acquisition, activation, engagement, and retention – with intentional messaging at every stage. • Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials – producing polished, brand-consistent content with speed and craft. • Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.

🎯 Anforderungen

• 5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM – ideally within hospitality, travel, or a consumer brand. • Demonstrated hands-on experience with Revinate as a CRM and email marketing platform required • An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door. • Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana. • Strong project management instincts – you create order out of complexity, hit deadlines, and communicate proactively when timelines shift.