Senior Marketing Designer, CPG/eCommerce

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🕒 vor 6 Monaten

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

⏰ Vollzeit

🟠 Senior

🛍️ E-Commerce-Spezialist

Jetzt Bewerben

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Truvani

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11 - 50 Mitarbeiter

Gegründet 2018

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Truvani ist eine Verbraucher-Marke für Lebensmittel und Wellness, die Produkte mit sauberen Etiketten anbietet, darunter pflanzliche Proteinpulver, Molken- und grün gefütterte Kollagen-Peptide, Snackbars und Nahrungsergänzungsmittel. Das Unternehmen legt Wert auf biologische, nicht gentechnisch veränderte Zutaten mit minimalen, transparenten Zutatenlisten und vertreibt seine Produkte direkt an Verbraucher online, während es auch in großen Einzelhandelsgeschäften in den USA verkauft wird.

Beschreibung

• Develop and pitch design concepts based on creative briefs and performance goals. • Create static and motion assets for Meta ads (Facebook/Instagram) that are optimized for performance. • Design high-converting landing pages and on-site assets with CRO in mind (above-the-fold, hierarchy, CTAs, etc.). • Design CPG packaging and print materials (boxes, pouches, labels, displays, sell sheets, etc.). • Collaborate with marketing and growth teams to plan and execute A/B tests on creative (ad concepts, hooks, layouts, offers). • Interpret performance data and use it to iterate on designs, improve CTR, conversion rate, and overall funnel performance. • Propose new creative tests based on insights, trends, and competitor research. • Work as a self-starter, managing your own projects, timelines, and priorities. • Contribute to and help evolve the visual identity across digital and print. • Present and defend your design decisions to stakeholders with clear rationale tied to performance and brand. • Collaborate closely with marketing, e-commerce, and product teams.

🎯 Anforderungen

• 5+ years of professional design experience, with a strong focus on CPG and e-commerce. • Proven experience designing Meta ads (Facebook/Instagram) that have actually shipped and been tested at scale. • Hands-on CRO experience: Landing page design for conversion • Familiarity with A/B testing and working with performance data • Solid portfolio of CPG work: Packaging design (3D mockups, dielines, print-ready files) • Print collateral (POS, inserts, postcards, etc.) • Strong skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and/or Figma. • Clear understanding of e-commerce flows (PDPs, landing pages, email graphics, ad → landing page continuity). • Ability to lead yourself: you don’t wait for step-by-step direction and are comfortable owning projects end-to-end. • Comfortable working in a fast-paced, test-and-learn, CRO-driven environment.

🏖️ Vorteile

• Health (medical, dental, vision) benefits • 401k benefits offered after 60 days • Paid time off and paid holidays • Paid parental leave • Remote Work and Education Stipend • Truvani Monthly Store Credit