Field Marketing Manager

🕒 vor 4 Monaten

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $75.000 - $135.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Veeva Systems

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

☁️ SaaS

⚕️ Krankenversicherung

💊 Pharmazie

SaaS • Healthcare Insurance • Pharmaceuticals

Veeva Systems Inc. ist ein führender Anbieter cloudbasierter Software für die globale Life-Sciences-Industrie. Mit Fokus auf Innovation, Produktqualität und Kundenerfolg betreut Veeva mehr als 875 Kunden – von den größten Pharmaunternehmen der Welt bis hin zu aufstrebenden Biotechs. Der Hauptsitz von Veeva befindet sich in der San-Francisco Bay Area, mit Niederlassungen in Kanada, Europa, Asien und Lateinamerika. Veeva wächst bis 2025 auf 10.000 Mitarbeitende. Besuchen Sie den Karrierebereich für offene Positionen und beachten Sie, dass die Korrespondenz an neue Bewerberinnen und Bewerber sowie bestehende Kandidatinnen und Kandidaten ausschließlich von einer offiziellen @veeva.com-E-Mail-Adresse erfolgt.

Beschreibung

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR • Open to contributing new ideas campaigns and program approaches to break into new and competitive markets • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion • Work closely with sales teams to craft account-level marketing plans for top strategic accounts • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing • Manage relevant agencies and 3rd parties in the execution of programs • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs • Track and measure all marketing programs and optimize resources against objectives and budget

🎯 Anforderungen

• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions • Ability to turn vision into strategy and a marketing plan • Experience running demand gen campaigns and customer campaigns • Integrated marketing program planning, execution, and reporting experience • Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing • Self-motivated, innovative, collaborative, creative, and analytical • Experience managing quarterly and annual program budgets • Experience in vendor management and negotiating • Hands-on experience using CRM and marketing automation systems • Strong project management skills; excellent attention to detail • Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns • Proven ability to excel in a fast-paced environment is extremely important • Strong team player with a positive attitude • Bachelor’s degree required

🏖️ Vorteile

• Medical, dental, vision, and basic life insurance • Flexible PTO and company paid holidays • Retirement programs • 1% charitable giving program