Product Marketing Manager

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🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $82.000 - $137.000 / Jahr

⏰ Vollzeit

🟠 Senior

🔴 Experte

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Waymark

11 - 50 Mitarbeiter

Gegründet 2018

📣 Marketing

🤖 Künstliche Intelligenz

Marketing • Artificial Intelligence • Advertising

Waymark ist ein Unternehmen für kreative Technologie, das künstliche Intelligenz einsetzt, um die Erstellung von Werbematerialien zu revolutionieren. Ihre Plattform ermöglicht es Nutzern, hochwertige Videoanzeigen schnell und mühelos zu erstellen, ohne Vorkenntnisse zu benötigen. Durch die Personalisierung von Anzeigen mit einzigartigen Inhalten einer Marke und den Einsatz KI-gesteuerter Kreativität ermöglicht Waymark Unternehmen, neue Einnahmequellen zu erschließen und ihre Marketingstrategien zu verbessern. Mit ihren hochmodernen Tools können Nutzer innerhalb von Minuten maßgeschneiderte Anzeigen produzieren, wodurch die Kosten und der Aufwand der herkömmlichen Werbemittelproduktion erheblich reduziert werden.

Beschreibung

• Build Waymark’s product marketing function from the ground up • Develop and own product positioning and messaging architecture across the AI product portfolio • Translate data science capabilities and clinical outcomes into business-outcome language for health plan and health system buyers • Build and maintain the technology differentiation narrative against competitors • Lead go-to-market planning for product launches with clear positioning and success metrics • Partner with research and clinical teams on scientific communications, manuscripts, publications, and market-facing narratives • Build and maintain sales enablement materials including pitch decks, case studies, whitepapers, and battle cards • Partner with Business Development and Partner Success on enterprise opportunities • Use market feedback to continuously improve the sales approach • Establish technology differentiation, sales enablement, AI product launches, scientific communications, and market intelligence systems during the first 12 months • Collaborate with the VP of Marketing, Business Development, Product, Research/Clinical, and Partner Success teams

🎯 Anforderungen

• 7+ years of experience in B2B product marketing, including experience as the first or only product marketer building the function from scratch • Track record bringing new products to market, particularly technical or data science products • Experience navigating complex, multi-stakeholder enterprise sales cycles • Ability to distill complex technical and clinical concepts into clear, compelling business narratives • Ability to operate effectively in fast-paced, ambiguous startup environments • Ability to build processes and infrastructure independently • Background in healthcare, health plans, health systems, or value-based care organizations preferred • Experience in early-stage or high-growth B2B SaaS companies preferred • Background translating clinical evidence, research, or technical capabilities into market positioning and sales narratives preferred • Successful completion of a background check required, including employment history and advanced degree verification when applicable

🏖️ Vorteile

• Stock options: opportunity to invest in the company’s growth • Work-from-home stipend for first-year home-office setup • Medical, vision, and dental coverage • Basic life insurance • 20 vacation days accrued over the year • 11 paid holidays • 16 weeks of paid leave for birthing parents after six months of employment • 8 weeks of bonding leave for non-birthing parents • 401(k) plan with a company contribution, subject to a vesting schedule • Commuter benefits • Professional development stipend

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