Social Media Specialist

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Western Digital

WebsiteLinkedInAlle Stellen

10.000+ Mitarbeiter

Gegründet 1970

🏭 Fertigung

📦 Logistik

💼 Beratung

💰 €900.000.000 Post-IPO Equity im 2023-01

Manufacturing • Logistics • Consulting

Western Digital ist ein führender Hersteller von Speicherlösungen, darunter Solid-State-Laufwerke (SSDs), Festplatten (HDDs), USB-Flash-Laufwerke und Speicherkarten. Das Unternehmen bietet ein breites Portfolio für unterschiedlichste Einsatzbereiche, etwa Gaming, Videoüberwachung und Datensicherung. Darüber hinaus liefert Western Digital Lösungen für Rechenzentren, Network Attached Storage (NAS) und digitale Fotografie. Western Digital ist für seine Innovationskraft bei der Entwicklung von Speichertechnologien bekannt, die den Anforderungen von Privatanwendern und Unternehmen gleichermaßen gerecht werden.

Beschreibung

• Shape how Sandisk shows up across social by bringing together creators, communities, and social content in Europe • Own end-to-end creator partnerships, from identifying talent and developing campaign strategies through execution, optimisation and measurement • Build lasting relationships with creators and communities to generate conversation, advocacy and engagement beyond campaign launches • Translate brand priorities into locally relevant, platform-native and commercially impactful social-first programmes • Develop creator and influencer strategies aligned with country and regional priorities • Identify, evaluate and onboard creators across multiple tiers • Build and manage relationships with creators, agencies and talent partners across Europe • Lead campaigns end-to-end, including briefing, contracting, execution, optimisation and reporting • Manage campaign budgets and measure performance against business objectives • Encourage conversation, advocacy and user-generated content beyond campaign launches • Monitor community sentiment, identify potential issues and partner with internal teams when escalation is required • Support community guidelines and engagement frameworks • Partner with creative, brand and marketing teams to develop social-first content strategies • Coordinate creator, brand and community content as one connected ecosystem • Amplify high-performing content through organic and paid channels • Support reactive and culturally relevant content • Monitor creator trends, platform developments and cultural conversations across Europe • Use social listening and AI-enabled tools to identify opportunities, emerging creators and audience insights • Translate insights into recommendations for campaigns and regional social strategy • Share learnings and best practices across local and regional teams • Ensure campaigns comply with brand guidelines, platform policies and advertising regulations • Guide creators and internal stakeholders on disclosure, governance and social best practice • Report to the Senior Manager Social Media - EMEAI

🎯 Anforderungen

• Experience managing creator partnerships, influencer marketing or social media programmes for consumer brands • Strong understanding and experience of current social platforms and the evolving creator ecosystem • Experience delivering multiple end-to-end creator campaigns, from strategy through execution and reporting • Strong understanding of the European creator landscape • Data-driven mindset with experience measuring campaign performance • Experience managing budgets and delivering measurable business outcomes • Excellent communication, stakeholder management and relationship-building skills • Comfortable working autonomously, bringing new ideas and taking ownership from strategy through execution • Genuine curiosity for internet culture, gaming, creators, emerging platforms and consumer trends • Experience within consumer technology, gaming and lifestyle brands is an advantage • Experience covering live events or gaming activations is a plus • Experience using creative tools such as Canva, Adobe Creative Suite or similar platforms is desirable • Some traveling might be required • Office attendance required twice a month and for important meetings

🏖️ Vorteile

• Remote work arrangements • Inclusive environment where every individual can thrive through a sense of belonging, respect and contribution • Opportunities for applicants with disabilities and accommodation support