Marketing Lead

🕒 vor 1 Monat

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

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World Kinect

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5001 - 10000 Mitarbeiter

⚡ Energie

🚗 Transport

Energy • Transport • Sustainability

World Kinect ist ein führendes Unternehmen aus der Fortune-100-Liste im globalen Energiesektor und bietet Energielösungen für die Luftfahrt-, See- und Landtransportsektoren an. Das Unternehmen konzentriert sich darauf, weltweit effizient Kraftstoff- und Energiedienstleistungen zu erbringen und nutzt eine robuste und skalierbare Vertriebsplattform. World Kinect engagiert sich für Nachhaltigkeit, investiert in erneuerbare Energiequellen und Lösungen, um Dekarbonisierung und Energieeffizienz zu unterstützen. Zu den Dienstleistungen gehören Energieeinkauf, Maklerdienste, Versorgung, Risikomanagement sowie verschiedene Nachhaltigkeitsdienste wie die Beschaffung von erneuerbaren Energien und Emissionshandelssysteme.

Beschreibung

• Support the development of annual and quarterly U.S. marketing plans, aligned to business priorities and growth targets • Translate commercial objectives into actionable campaign strategies, including segmentation, targeting, messaging, channel mix, and success metrics • Create clear, structured campaign briefs to enable efficient execution across internal teams and external partners • Stay current on market trends, customer needs, and competitor activity, bringing a fresh, outside–in perspective • Lead planning, execution, and optimization of targeted omnichannel campaigns, including digital, email, content, paid media, events, and partner channels • Coordinate internal production teams, subject–matter experts, and external agencies to deliver high–quality campaigns on time and within budget • Apply strong project management discipline across timelines, workflows, milestones, and stakeholder communication • Help build repeatable campaign frameworks and playbooks to improve speed, consistency, and performance over time • Partner with Analytics and BI teams to measure campaign performance, ROI, and pipeline impact • Understand marketing technology workflows, including lead capture, scoring, and handoff to Sales • Deliver ongoing reporting, insights, and recommendations to continuously optimize programs • Contribute to the evolution of customer segmentation and market insights to guide future planning • Represent the customer perspective across campaign design and execution • Ensure consistent brand positioning and messaging across all channels • Champion improvements to the end–to–end buyer experience • Work closely with Sales to align on lead qualification, handoffs, and pipeline expectations • Support development of sales enablement assets such as presentations, one–pagers, case studies, and nurture content • Participate in regular stakeholder meetings to communicate campaign plans, results, and insights

🎯 Anforderungen

• 5+ years of B2B marketing experience, ideally in demand generation or campaign leadership roles • Bachelor’s degree in Marketing, Communications, Business, or a related field • Proven experience delivering multi–channel campaigns with measurable commercial outcomes • Strong project management skills, able to manage multiple initiatives concurrently • Commercial mindset—comfortable working with forecasts, budgets, and performance metrics • Data–driven approach to decision–making and optimization • Excellent written and verbal communication skills • Hands–on experience with HubSpot, Salesforce, Monday.com, and Microsoft Office

🏖️ Vorteile

• Work remotely while staying closely connected to our Houston commercial hub • Collaborate with smart, experienced professionals across multiple business lines • Join a team that values clarity, execution, and continuous improvement