Marketing Coordinator

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🕒 vor 19 Tagen

🦀 Maryland, Minnesota, +1 weitere Bundesländer – Remote

🦀 Maryland – Remote ❄️ Minnesota – Remote ⚔️ Virginia – Remote

💵 €45.000 - €55.000 / Jahr

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

🎡 Marketing

Jetzt Bewerben

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Whole Woman's Health, LLC

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2003

👥 B2C

🌍 Soziale Wirkung

B2C • Social Impact

Whole Woman's Health ist ein frauengeführtes, privat gehaltenes Netzwerk von Abtreibungskliniken und ein nationaler Anbieter von Abtreibungspillen, der umfassende reproduktive Gesundheitsdienste anbietet. Die Organisation bietet medikamentöse Abtreibungen (Pillen per Post und im Büro), Abtreibungsverfahren in der Klinik bis zu 22 Wochen, Verhütung, gynäkologische Dienste, STI-Tests sowie Reise- und finanzielle Unterstützung für Patienten an. Whole Woman’s Health bietet zudem Online-Buchungen an, akzeptiert Medicaid an vielen Standorten und engagiert sich in der Interessenvertretung, Rechtsstreitigkeiten und Gemeinschaftsunterstützung, um den Zugang zu Abtreibungsdiensten zu schützen und auszubauen.

Beschreibung

• Drive Patient Acquisition & Clinic Performance. • Execute marketing initiatives designed to increase patient appointments, census, and service utilization. • Align marketing activities with clinic-specific goals, capacity, and revenue targets. • Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities. • Participate in regular clinic and operations meetings. • Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows. • Develop clear, accurate, and stigma-free content for digital and print channels and collateral. • Create in-clinic marketing and patient education materials as needed. • Lead Digital Acquisition Efforts. • Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram). • Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels). • Ensure strong visibility across search, maps, and online directories. • Maintain and update website content, including clinic pages, service descriptions, and photography. • Optimize user experience to improve conversion from search to appointment. • Support and benchmark SEO and local search strategies. • Monitor and respond to patient reviews and inquiries with professionalism and sensitivity. • Track & Improve Performance. • Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior. • Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership. • Use data to continuously refine and improve marketing efforts.

🎯 Anforderungen

• Bachelor's degree in marketing, communications, public relations, or a related field. • 2-4 years of marketing experience, preferably in a health care or patient-facing setting. • Willingness and ability to travel to clinic locations. • Excellent written and verbal communication skills, with a strong attention to detail. • Experience managing digital platforms for a brand or organization, including online reputation management. • Basic understanding of SEO, paid social, digital analytics, and performance reporting. • Proficient in Microsoft Office Suite and working knowledge of Canva and WordPress. • Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment. • Comfortable collaborating cross-functionally with clinical teams, agencies, and leadership. • Self-starter with a proactive mindset and a willingness to learn.

🏖️ Vorteile

• A competitive salary, commensurate with experience. • 401(k) plan with a 3% company match. • Flexible work hours and family support programs. • Additional perks, including employee discounts, and virtual team-building activities. • A culture/environment that is diverse, stimulating, and comprised of passionate and dedicated people. • Company laptop and cell phone provided by employer. • Eligible to enroll in medical, dental, and vision insurance offerings, as well as voluntary life and disability insurance. • Employee Assistance Program (EAP), providing confidential 24/7 support services, including mental health counseling, financial and legal consultations, work-life balance resources, and wellness programs. • Basic Term Life and AD&D Insurance with $25,000 in coverage. • Two weeks starting paid personal time off, increasing with tenure, plus seven paid holidays.