Lead, Marketing

đź•’ vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

đź’µ $145.000 - $185.000 / Jahr

⏰ Vollzeit

đźź  Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Warner Music Group

Warner Music Group

1001 - 5000 Mitarbeiter

GegrĂĽndet 1920

📱 Medien

đź’° Post-IPO Debt im 2021-10

Media

Warner Music Group ist ein globales Musikunternehmen, das eine Gemeinschaft von Musikschaffenden und -begeisterten bildet. Das Unternehmen ist in den Bereichen Musikaufnahme, Musikveröffentlichung und Medienmarkenentwicklung tätig. Warner Music Group setzt sich leidenschaftlich für die Einzigartigkeit von Künstlern und Songwritern ein und stärkt sie durch seine ikonischen Labels und herausragenden Marken. Es beheimatet eine Vielzahl von Künstlern und ist bekannt für sein Engagement für kreative Freiheit und unbegrenzte Möglichkeiten in der Musikindustrie.

Beschreibung

• Lead Sureel's marketing function end-to-end, including category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand, and execution • Own product marketing across the Sureel stack and translate technical capabilities into value propositions, use cases, differentiation, and messaging for each customer segment • Create sales and executive materials, including pitches, case studies, demos, and collateral • Build targeted demand among qualified rights holders, AI companies, platforms, and ecosystem partners • Build communication channels and programs to educate, nurture, and activate key audiences • Lead thought leadership across Sureel and the AI rights and licensing landscape • Develop Sureel's brand and market positioning across audiences and channels • Own event and industry presence, including conferences, forums, working groups, and communities • Turn pilots, integrations, partner outcomes, research, and product data into proof points and case studies • Track market narratives around AI rights and licensing and refine Sureel's positioning • Support leadership on announcements, conferences, and PR with Warner Music Group brand and communications teams • Manage agency, influencer, and creative partners within brand and budget • Create repeatable marketing systems, including templates, timelines, budgets, and measurement processes • Oversee demo videos and other creative work communicating Sureel's products and value • Handle confidential and proprietary information with discretion and integrity • Report to Co-President Aileen Crowley and partner with product, commercial, and client functions

🎯 Anforderungen

• Deep experience in marketing, product marketing, category creation, or communications across music, media, enterprise technology, or infrastructure • Experience owning marketing for a brand or platform from strategy through execution and measuring results • Understanding of the music industry and how artists, labels, publishers, and platforms communicate • Ability to work with data and financial detail and manage a detailed marketing budget • Strong storytelling ability, including making complex technical concepts clear, relevant, and engaging • Ability to build trust, exercise judgment around voice and messaging, and know when to escalate • Clear written and verbal communication skills • Ability to remain calm in a fast-moving environment • Interest in music, media, and AI • Experience as a first or early marketing hire building functions and processes from scratch • Experience marketing to artists, labels, publishers, B2B platforms, or infrastructure companies • Track record of building awareness and adoption in a focused B2B, technology, or industry ecosystem • Experience running email marketing programs • Active involvement in AI and music discussions • Experience marketing APIs, infrastructure, enterprise software, rights technology, marketplaces, or products involving multiple senior stakeholders • Experience translating technical standards, policy developments, research, or emerging industry frameworks into market narratives

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