Market Intelligence Director

🕒 vor 6 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $154.000 - $250.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

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Workiva

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2008

☁️ SaaS

💸 Finanzen

📋 Compliance

SaaS • Finance • Compliance

Workiva ist eine cloudbasierte, KI-gestützte Plattform, die Finanzberichterstattung, Risiko- und Compliance-Management sowie Nachhaltigkeitsberichterstattung vereint. Sie ermöglicht es Teams, Daten über Systeme hinweg zu verknüpfen, in Echtzeit zusammenzuarbeiten, Berichte zu automatisieren (einschließlich XBRL-Tagging) und die Prüfbarkeit und Nachvollziehbarkeit für regulierte Offenlegungen und Prüfprozesse aufrechtzuerhalten. Workiva bedient große Unternehmen sowie Finanz-, Rechts-, Prüfungs- und Nachhaltigkeitsteams, um die Berichterstattung zu beschleunigen, die Genauigkeit zu verbessern und Risiken zu reduzieren.

Beschreibung

• Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends. • Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market • Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels • Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning • Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making • Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments • Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities • Provide strategic guidance to sales and sales engineering teams on effective competitive tactics • Develop impactful competitive messaging for global sales and marketing initiatives • Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps • Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends • Engage with clients and partners to influence decisions through timely and thorough competitive analysis

🎯 Anforderungen

• Bachelor’s Degree in marketing or related field • 10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales • Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics • Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership • Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred) • Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action • Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success • Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making • Expertise in competitive intelligence platforms, CRM, and analytics tools • 30% travel for company events and internal meetings

🏖️ Vorteile

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package