Vice President – Product Marketing

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $241.200 - $345.000 / Jahr

⏰ Vollzeit

🔴 Experte

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Workiva

1001 - 5000 Mitarbeiter

Gegründet 2008

💼 Beratung

🏥 Gesundheitswesen

📦 Logistik

Consulting • Healthcare • Logistics

Workiva ist eine cloudbasierte, KI-gestützte Plattform, die Finanzberichterstattung, Risiko- und Compliance-Management sowie Nachhaltigkeitsberichterstattung vereint. Sie ermöglicht es Teams, Daten über Systeme hinweg zu verknüpfen, in Echtzeit zusammenzuarbeiten, Berichte zu automatisieren (einschließlich XBRL-Tagging) und die Prüfbarkeit und Nachvollziehbarkeit für regulierte Offenlegungen und Prüfprozesse aufrechtzuerhalten. Workiva bedient große Unternehmen sowie Finanz-, Rechts-, Prüfungs- und Nachhaltigkeitsteams, um die Berichterstattung zu beschleunigen, die Genauigkeit zu verbessern und Risiken zu reduzieren.

Beschreibung

• Define and tell the story of how the Workiva AI platform transforms finance, risk, and sustainability teams • Shape the market narrative for Workiva’s portfolio of products and solutions • Articulate Workiva’s value proposition and differentiation in competitive markets • Lead storytelling around Workiva AI’s impact on finance, sustainability, and GRC leaders • Lead, inspire, and develop a global team of approximately 30 product marketing professionals • Model how to work with AI to empower and accelerate team delivery • Build a culture of strategic thinking, collaboration, and high performance • Recruit, mentor, and develop product marketing talent • Own product marketing strategy across Workiva’s platform, solution portfolio, and target industries • Partner with product management on launches, narratives, and market momentum • Connect product innovation with target buyers through go-to-market and marketing strategies • Collaborate with demand generation, brand, content, and field marketing • Bring customer and market insight into product strategy • Equip global sales with insights, messaging, and assets to build pipeline and close deals • Deliver sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks • Partner with revenue leadership to improve win rates and accelerate growth • Report to the SVP Marketing

🎯 Anforderungen

• 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies • Proven track record of leading and scaling high-performing product marketing teams • Passion for building and developing talent • Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging • Experience translating complex technology and platform innovation into compelling customer value • Strong partnership skills across product management, marketing, and sales leadership • Demonstrated success driving sales enablement and revenue impact • Exceptional communication and storytelling skills • Reliable internet access for any period working remotely, not in a Workiva office • Up to 25% travel

🏖️ Vorteile

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Flexible/Remote work arrangement • Reasonable accommodations for applicants with disabilities

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