Senior Growth Scientist, Consumer Marketing

🕒 vor 24 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $126.000 - $236.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Growth-Marketing-Manager

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Lebenslauf hochladen

Yelp

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 2004

Yelp ist eine Plattform, die Nutzer mit großartigen lokalen Unternehmen verbindet, indem sie nutzergenerierte Bewertungen und Informationen bereitstellt. Sie fördert eine globale Online-Community, in der Einzelpersonen Erfahrungen und Empfehlungen zu Restaurants, Dienstleistungen und mehr austauschen können. Yelp agiert als integrativer Remote-Arbeitsplatz, der das persönliche Wachstum, die Gemeinschaft und das Wohlbefinden seiner Mitarbeiter betont, während gleichzeitig kontinuierlich daran gearbeitet wird, das Vertrauen der Verbraucher und die Authentizität in seinen Abläufen aufrechtzuerhalten.

Beschreibung

• OKR Reporting & Measurement: Own the analytics frameworks for investigating performance and help ensure we are on track to Consumer Marketing OKRs. • User & Channel Insights: Analyze user journeys and channel performance to identify opportunities and friction points across the marketing funnel. • Marketing Measurement & Funnel Optimization: Develop dashboards, measurement models, and experiment infrastructure for actionable insights throughout the consumer lifecycle. • Advanced Data Mining & Marketplace Exploration: Dive into Yelp’s rich datasets, including trending restaurants, services, foods, and user-generated content, to uncover actionable themes that inform consumer strategy and marketing. • Leverage Emerging AI & Automation: Use cutting-edge AI and machine learning tools to unlock insights, automate repetitive analyses, and accelerate the discovery of new growth levers. • Experimentation & Strategic Recommendations: Design, run, and interpret A/B and multivariate experiments. • Cross-Functional Partnership: Collaborate with Marketing, Biz Ops, Product, Engineering, Data & Analytics and Strategy teams to turn analytical insights into business action. • Develop and Scale Analytical Best Practices: Champion best practices in analytics infrastructure, fostering a culture of experimentation and continuous learning across the growth team.

🎯 Anforderungen

• 7+ years of experience in high-impact analytics, marketing analytics, or business intelligence roles, ideally within B2C or marketplace environments. • Deep expertise in marketing measurement, user funnel analytics, and advanced data analysis (strong SQL and Excel required; familiarity with BI tools such as Tableau, Looker etc. and proficiency in Python a plus). • Proven experience integrating AI/ML tools into data analysis, reporting, or marketing automation workflows. • Strong business and product intuition, and the ability to synthesize metrics and trends into clear recommendations. • Experience with experiment design, A/B testing, and rapid test iteration. • Collaborative, resourceful, and solutions-oriented approach with a builder’s mindset. • Excellent communicator, verbal and written. • Skilled at translating complex analyses into actionable insights for all audiences. • Intellectual curiosity and an eagerness to stay ahead on AI, analytics trends, and evolving marketing technology. • Adept Problem Solver: Proven ability to break down ambiguous and complex problems into manageable components, identifying root causes and developing innovative, data-driven solutions.

🏖️ Vorteile

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan