CRM Technical Expert, f/m/d

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ZEAL Network SE

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 1999

🛍️ eCommerce

🎲 Glücksspiel

💳 Fintech

eCommerce • Gambling • Fintech

Die ZEAL Network SE ist der führende deutsche Online-Anbieter von Lotterieprodukten und wurde 1999 gegründet. Das Unternehmen konzentriert sich auf die Innovation und Verbesserung der Lotteriebranche und den Ausbau seiner Marktführerschaft. ZEAL betreibt mehrere Marken, darunter LOTTO24 und Tipp24, die den Online-Kauf von Lottoscheinen und Vermittlungsdienstleistungen erleichtern. Darüber hinaus investiert ZEAL Ventures in start-up-Unternehmen im Lotteriebereich, was das Portfolio weiter diversifiziert und zur Weiterentwicklung des Marktes beiträgt.

Beschreibung

• Creation, implementation, and optimization of automated email marketing campaigns, using SQL-based segmentation and audience selection to improve engagement and conversion. • Creation, layout, and optimization of newsletters and email templates using HTML/CSS, ensuring responsive design and compatibility across major email clients. • Support the development and maintenance of automated database processes, including SQL-based data loading and system synchronization workflows. • Execution and monitoring of email marketing campaigns, including the creation of briefings and copy, the development of HTML-based email templates, the setup of customer journeys, the definition of audience segments, and the planning and execution of A/B tests to optimize campaign performance. • Monitoring, testing, and performance reporting of CRM campaigns to ensure continuous optimization and improved results. • Contribute to the definition of promotional offers and campaigns, supporting their implementation and communication through CRM channels to maximize engagement and conversion.

🎯 Anforderungen

• At least 5 years’ experience in managing CRM online. • Strong knowledge of CRM platforms and marketing automation tools (Selligent, Salesforce, HubSpot, or similar). • Advanced knowledge of SQL, HTML, and CSS. • Strong analytical mindset with the ability to interpret data and contribute to strategy development and innovative ideas. • Experience in managing large databases, including data organization, segmentation, data quality control, and the efficient handling of large volumes of customer information to support CRM campaigns and marketing automation processes. • Professional level management of Excel and internal tools: Jira, Confluence, Slack… • Excellent communication skills and proficient in English and Spanish. • Nice to have: Experience working with Python.

🏖️ Vorteile

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company. • A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact. • Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development. • Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel. • Flexible work options with a hybrid setup focused on results. • Unlimited vacation days in addition to your yearly 25-day vacation allowance, plus days off on your birthday and 24th and 31st December. • Opportunity for workations abroad using our WorkFlex tool. • Remote work monthly allowance of €47,20. • Gym benefit, with a company contribution of up to €40 per month. • Quarterly company events, along with regular team activities and informal gatherings