Marketing Manager – Italy

🕒 vor 1 Monat

🇮🇹 Italien – Remote

💵 €75.000 - €90.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of ZOLL Medical Corporation

ZOLL Medical Corporation

1001 - 5000 Mitarbeiter

🏥 Gesundheitswesen

🎖️ Verteidigung

📦 Logistik

Healthcare • Defense • Logistics

ZOLL Medical Corporation ist ein führender Hersteller von Medizintechnik und zugehörigen Softwarelösungen, der medizinisches Fachpersonal, Einsatzkräfte im Rettungsdienst und Militärangehörige dabei unterstützt, lebensrettende Versorgung zu leisten und Behandlungsergebnisse zu verbessern. Das Unternehmen bietet fortschrittliche Produkte wie automatisierte externe Defibrillatoren (AED), Monitore, Defibrillatoren, automatisierte CPR-Geräte, Beatmungsgeräte und mehr – ergänzt durch eine Reihe von Softwarelösungen, die die Leistungsfähigkeit von Gesundheitswesen und Rettungsdiensten steigern. ZOLL engagiert sich für Innovationen in Bereichen wie kardiale Reanimation, Temperaturmanagement und Schlafapnoe und bietet zugleich umfassende Schulungs- und Support-Services, um die optimale Nutzung seiner Geräte sicherzustellen. Als verlässlicher Partner unterstützt ZOLL Gemeinden und Organisationen mit Lösungen, die die öffentliche und nicht-akute Versorgung verbessern, und hilft in jedem Moment von Reaktion und Rettung – im Einklang mit der Mission, Leben zu retten.

Beschreibung

• Develop and execute the local marketing strategy in line with the ZOLL CMS Italian operating plan • Assess market opportunities and define business needs • Collaborate with functional groups to develop and execute marketing plans that increase LifeVest therapy penetration • Collaborate with the Italian field organization to align strategy and support tactical execution of marketing programs with field sales teams • Collaborate with the EMEA Medical Education team • Identify and develop KOL customer relationships • Deploy programs supporting LifeVest product adoption and ZOLL brand development • Provide input and support to strategies expanding market penetration and increasing therapy access across the region • Provide input on broader EMEA commercial strategy and upstream feedback to global marketing and product development teams • Manage LifeVest marketing and product management in Italy with local geographical sales leadership • Support market analysis and customer segmentation with associated KPIs • Adapt EMEA marketing collateral to local clinical indications and market segments • Design and execute messaging, promotional materials, sales tools and proof sources • Support the field sales organization, including Territory Managers, sales agents and distributors • Collaborate with reimbursement and market access colleagues to identify evidence requirements for improved access in Italy • Support program-specific evidence generation plans • Provide product, competitive and clinical data analyses to the sales force • Support training events with different selling organizations • Collaborate with the professional relations group on programs increasing ZOLL brand recognition and clinical presence • Design and implement promotional programs with sales leadership • Analyze customer satisfaction data to improve marketing and product strategies • Foster relationships with key clinical individuals and organizations • Perform other duties assigned by marketing and sales management

🎯 Anforderungen

• Minimum of 5+ years of experience in medical device or pharmaceutical marketing required • 3+ years of experience in a marketing or field sales position • Excellent analytical, strategic thinking and problem-solving skills • Strong verbal and written communication skills • Well-honed interpersonal and leadership skills • Ability to interpret and convey clinical data • Independent thinking and a high level of initiative • Ability to interact well with physician, customers, and key opinion leaders • Strong project management skills • Ability to work within a fast paced, high visibility role • Fluent in written and spoken English language • Ability to work within a Matrix environment, proactively collaborating with different functional groups • Ability to read, comprehend and correspond in English language • Ability to effectively present information in one-on-one and small group situations • Ability to manage market models and budgets • Proactive approach to interpreting instructions furnished in written, oral, or diagram form • Ability to constructively deal with problems and make appropriate judgment calls • Prior product management experience a benefit but not mandatory • Experience within the cardiac care healthcare arena a benefit but not mandatory

🏖️ Vorteile

• Approximately 30% travel • Some weekends required for this position • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

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