Regional Field Marketing Manager

🕒 il y a 28 jours

🤠 Texas – Distant

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💵 $75 000 - $100 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

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🗣️🇺🇸🇬🇧 Anglais requis

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1st Phorm International

201 - 500 employés

Fondée en 2009

🍽️ Alimentation et boissons

🏥 Santé

💼 Conseil

Food & Beverage • Healthcare • Consulting

1st Phorm International est une entreprise de nutrition sportive et de bien-être destinée aux consommateurs. Elle développe, commercialise et vend des compléments alimentaires, des poudres protéinées, des barres, des boissons énergétiques, des vitamines et des vêtements de sport. L’entreprise opère principalement comme un distributeur e-commerce en direct auprès des consommateurs, avec des options d’abonnement, des programmes de fidélité, des partenariats avec des athlètes et des livraisons internationales. Elle s’adresse aux personnes intéressées par le fitness, la prise de muscle, la perte de poids et la santé globale.

Description

• Drive execution, performance, and growth of 1st Phorm's field marketing efforts across Texas • Lead execution of field marketing events, including fitness events, retail activations, and community events • Ensure activations meet 1st Phorm brand standards • Manage event logistics, including setup, breakdown, staffing, inventory, and on-site operations • Act as on-site lead for key events and initiatives • Drive in-store activations and sampling efforts for retail partners • Increase product awareness, trial, and retail velocity in key markets • Build relationships with store managers and regional partners • Execute Better For You product initiatives • Lead and support the Texas street team and field representatives • Prepare, align, and provide direction and accountability to team members • Assist with training and onboarding new field marketing team members • Identify and recommend new event opportunities within Texas • Schedule and coordinate events with company priorities • Collaborate with Events, Wholesale, Legionnaire, Student Marketer, and other internal teams • Maintain organized event plans, timelines, and communications • Manage local inventory of field marketing assets and ensure equipment is maintained and event-ready • Track and report sampling, consumer engagement, retail impact, event attendance, reach, cost per sample, data capture, on-site sales, budget adherence, and retail velocity • Provide post-event recaps and insights • Identify opportunities to improve efficiency and ROI • Represent 1st Phorm professionally and serve as a key brand ambassador in the Texas market

🎯 Exigences

• 3-5+ years experience in Field Marketing, Events or Brand Activation • Familiarity with CPG / Retail brand structure and operations • Strong organizational and leadership skills • Ability to manage multiple events and priorities simultaneously • Excellent communication and problem solving abilities • Self-starter with a high level of ownership and accountability • Willingness to travel frequently within Texas • Willingness to work nights/weekends as needed

🏖️ Avantages

• Health, dental, and vision insurance • Paid time off • 401(k) • Paid maternity and parental leave • Employee discount • Access to the on-site gym and company amenities • Professional development and educational resources • Company events, community initiatives, and team activities

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