Lifecycle Marketing Manager

🕒 il y a 28 jours

🌾 Nebraska – Distant

🌾 Nebraska – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Milan Laser Hair Removal

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2012

🏥 Santé

💼 Conseil

🏨 Hôtellerie

💰 Venture Round en 2023-02

Healthcare • Consulting • Hospitality

Milan Laser Hair Removal est la plus grande entreprise d'épilation laser du pays, spécialisée exclusivement dans la prestation de traitements d'épilation laser sûrs et efficaces. Fondée par des médecins certifiés, Milan propose un Forfait Illimité™, garantissant aux clients de recevoir tous les traitements nécessaires pour un prix unique abordable, sans aucun temps de récupération. Avec plus de 380 établissements répartis dans 37 États, Milan Laser vise à rendre l'épilation permanente accessible et pratique pour tous, avec une technologie adaptée à différents types de peau et couleurs de cheveux.

Description

• Own the end-to-end strategy and execution of lifecycle marketing sends and personalized client journeys • Build acquisition, engagement, conversion, and retention campaigns • Analyze cohort and segment performance to uncover trends and actionable client insights • Develop and execute an experimentation roadmap using A/B testing and continuous optimization • Create and manage email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows • Identify client-journey drop-off points and implement trigger-based campaigns to improve KPIs • Ensure deliverability best practices and maintain sender reputation across email and SMS platforms • Use client segmentation and persona development to tailor messaging, offers, and campaigns • Collaborate with the Data team to build lifecycle reporting and track channel performance • Lead and grow a team of lifecycle marketers while contributing directly as a player-coach • Ensure consistent, personalized messaging across the funnel • Track and report campaign performance and KPIs including consultation volume, conversion rates, package completion, LTV, and ROI • Forecast marketing outcomes and track growth and revenue goals • Identify and implement AI and martech technologies to improve efficiency, personalization, and performance • Collaborate cross-functionally with Marketing, Clinic Operations, Sales, SEO, Performance Marketing, and Social Media teams

🎯 Exigences

• 4–6 years of lifecycle marketing experience, ideally in a multi-location consumer, aesthetics, or healthcare/wellness environment • Deep expertise in platforms like Braze, Klaviyo, or Iterable; Iterable experience preferred • Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows • Experience with customer data platforms (CDPs) like Simon Data, Segment, or Optimove is a plus • Strong understanding of HTML and template scripting languages such as Jinja, Django, or ESP-specific templating systems • Exceptional copywriting skills with ability to engage target audiences and iterate based on performance data • Highly analytical mindset and track record of using data to inform campaign strategy and drive measurable results • Familiarity with PowerBI, Looker, or data transformation is a plus • Comfortable with both strategic thinking and tactical execution • Able to translate data into clear insights and actionable marketing strategies • Must successfully pass a pre-employment background check • Must be authorized to work in the US; Milan is not sponsoring visas

🏖️ Avantages

• Medical, dental, vision, disability and life insurance within 30 days • Paid time off starting immediately • 6 Paid holidays • $50 cellphone stipend paid out monthly • 401k retirement plan with vested 4% employer match after 90 days • Career advancement opportunities • Culture/environment • Free laser hair removal for you and a spouse or legal partner