VP – Mass Channel Sales

Emploi pas sur LinkedIn

🕒 il y a 10 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

🤑 Commercial

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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RealTruck, Inc.

Site WebLinkedInTous les Emplois

5001 - 10000 employés

📦 Logistique

💼 Conseil

📣 Marketing

Logistics • Consulting • Marketing

RealTruck, Inc. est une entreprise de commerce électronique et de vente au détail qui conçoit, fabrique et vend des couvre-caisse de camion, des couvre-bennes, des marchepieds et des accessoires connexes directement aux consommateurs ainsi qu'à travers un réseau de plus de 800 revendeurs. Ils proposent un configurateur 3D de couvre-caisse pour des configurations personnalisées, produisent des produits dans une usine dans l'Ohio, livrent via leur propre flotte spécialisée, et offrent une installation professionnelle par le biais de revendeurs locaux certifiés. RealTruck dessert les marchés des camions de loisir et commercial et opère à l'international.

Description

• Develop and own RealTruck's mass channel strategy, including retailer prioritization, product assortment architecture, pricing strategy, and shelf/digital placement goals • Identify, prospect, and secure new retail partnerships with major mass, club, home improvement, and general merchandise accounts • Build and manage senior-level retailer relationships with buyers, category managers, and executives • Lead Joint Business Planning processes and negotiate annual trading terms • Size the mass retail opportunity and build business cases and multi-year channel plans • Analyze competitors, private label, assortment, pricing, shelf share, category trends, vehicle parc data, and shopper behavior • Conduct regular store and online audits of target retailers • Build category points of view and support line reviews and assortment recommendations • Establish channel reporting, dashboards, and data sources with Finance and Insights teams • Identify, develop, and source products tailored for mass retail channels • Own end-to-end product launches from line review preparation through on-shelf execution • Build scalable playbooks and processes for product introductions across retail banners • Own the mass channel P&L, including revenue, gross margin, trade spending, and operating costs • Set annual budgets and monthly revenue forecasts; manage performance and escalate risks and opportunities • Drive sell-through through data-driven insights, promotional planning, and in-store/online activation • Develop and manage retail media investments • Define team structure and hiring plans; set goals, coach performance, and build accountability • Establish team processes, reporting cadences, and incentive plans • Partner with Supply Chain and Operations on availability, lead times, logistics compliance, EDI, routing guides, and chargebacks • Work with Marketing on channel-specific content, signage, digital shelf content, and promotional campaigns • Collaborate with Finance on trade spend, deal profitability, and channel investment ROI • Partner with Legal on vendor agreements, retailer terms, product liability, and compliance • Travel to retailer headquarters and RealTruck locations as needed

🎯 Exigences

• 15+ years of progressive sales experience • At least 10 years in a senior leadership role leading mass retail, club, or big-box channel accounts in the automotive space • Proven track record of launching automotive products and building channel presence at Walmart, Costco, Sam’s, Home Depot, Lowe's, Target, or similar mass/club retailers • Experience in the automotive accessories or powersports category • Bachelor's degree in Business Administration, Marketing, Economics, or a related field or equivalent experience is required • Experience using AI (Claude, ChatGPT, Gemini, or similar) to drive speed • Deep understanding of mass retail dynamics, including line reviews, planogram strategy, EDI compliance, vendor scorecards, and retailer portal systems • Strong commercial acumen, including P&L ownership and trade budget management • Experience building and leading sales teams; ability to recruit, develop, and retain talent • Category management, planogram strategy, and line review processes • Trade spend, retail media, channel pricing structures, and MAP • Retail supply chain requirements, replenishment, inventory planning, packaging, and labeling standards • POS data, syndicated data, and vehicle parc data • Omni-channel retail and digital shelf best practices • Strategic planning and business case development • Negotiating with senior retail buyers and executives • Data analysis for sales and profitability decisions • Building and presenting data-driven category and line review pitches • Advanced proficiency in Excel, PowerPoint, CRM, and retail analytics tools • Ability to build a new channel from the ground up in a fast-changing environment • Ability to balance strategic thinking with hands-on execution • Ability to influence across functions and levels without direct authority • Ability to balance short-term revenue goals with long-term brand and channel health • Ability to manage multiple retailers, launches, and priorities simultaneously • Ability to travel as needed to retailer headquarters and RealTruck locations (estimated 25–40%)

🏖️ Avantages

• Medical, dental, and vision coverage • Company-paid life insurance and disability • 401(k) with company match (eligible the first of the month after you start) • Wellbeing days • Parental leave • Educational reimbursement • Referral bonuses • Exclusive employee discounts on RealTruck products