Senior Product Marketing Manager

🕒 il y a 4 mois

🌐 Royaume-Uni, Espagne, +1 autres pays – Distant

🇬🇧 Royaume-Uni – Télétravail 🇪🇸 Espagne – Télétravail 🇦🇪 Émirats arabes unis (EAU) – Télétravail

⏰ Temps Plein

🟠 Senior

🎁 Responsable Marketing Produit

👻 Score fantôme 38%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Pourquoi ce score :

• Ouverte depuis 139 jours.
• Les offres de cette entreprise sont généralement pourvues en 50 jours.
• Aucun salaire indiqué.

Postuler Maintenant

Trouver des Emplois à Distance Similaires

Airalo

Site WebLinkedInTous les Emplois

51 - 200 employés

📡 Télécommunications

✈️ Tourisme

Telecommunications • Technology • Travel

Airalo est le premier magasin d'eSIM au monde qui fournit des cartes SIM numériques (eSIM) aux voyageurs dans plus de 200 pays et régions à l'échelle mondiale. L'entreprise offre une solution innovante pour éviter les frais d'itinérance élevés en permettant aux utilisateurs d'acheter et d'activer des eSIM via son application, assurant ainsi une connectivité instantanée sans le besoin de cartes SIM physiques. Airalo répond aux besoins de divers voyageurs en proposant des eSIM locales, régionales et mondiales avec des plans tarifaires prépayés transparents, soutenus par un service client disponible 24h/24 et 7j/7. La plateforme supporte également les partenariats via des APIs et offre des incitations telles que des crédits pour parrainage. Airalo représente une approche moderne de la connectivité mobile mondiale, en faisant un outil essentiel pour les voyageurs fréquents.

Description

• Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise). • Develop and maintain a messaging framework that scales across channels, markets, and languages. • Ensure consistency between product value and how it's communicated externally. • Lead GTM planning for new products, features, and market expansions — from strategy through execution. • Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics. • Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team. • Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors. • Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy. • Serve as the internal voice of the customer across Product, Marketing, and Leadership. • Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle. • Work with CRM, Growth, and Product to design lifecycle campaigns grounded in product value and behavioral data. • Identify and close gaps between product capability and customer awareness/usage. • Partner with Product Management on roadmap planning to ensure marketing is integrated early. • Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships. • Own launch retrospectives and continuously improve the launch playbook. • Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates. • Ensure internal teams can speak confidently and accurately about Airalo products. • Build a cadence for keeping teams current as the product evolves. • Develop structured training programs so that customer-facing teams deeply understand the product. • Create onboarding materials for new hires in GTM roles. • Partner with L&D (if applicable) to scale training delivery.

🎯 Exigences

• 8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company. • Proven track record of owning end-to-end GTM strategy for complex or global products. • Strong ability to distill complex products into clear, compelling messaging for diverse global audiences. • Experience working cross-functionally across Product, Growth, CRM, Sales, and Support. • Data-fluent: comfortable using analytics and research to drive decisions and measure impact. • Excellent written and verbal communication skills; executive-level presentation skills. • Experience in travel, mobile, fintech, or marketplace businesses is a plus. • Comfortable working in a remote-first, globally distributed environment. • Experience managing both B2C and B2B/B2C products, with a primary focus on B2C. • Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus).

🏖️ Avantages

• Health Insurance • work-from-anywhere stipend • annual wellness & learning credits • annual all-expenses-paid company retreat in a gorgeous destination & other benefits

📊 Vérifiez votre score de CV pour ce poste

Améliorez vos chances d'obtenir un entretien en vérifiant votre score de CV avant de postuler.

Télécharger le CV