Brand Experience Manager

🕒 il y a 12 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Alliant Insurance Services

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1925

🛡️ Assurance

🤝 B2B

💼 Conseil

💰 €690 000 000 Debt Financing - Alliant Insurance Services en 2019-10

Insurance • B2B • Consulting

Alliant Insurance Services est un cabinet national de courtage en assurance et de gestion des risques qui fournit des assurances de biens et de responsabilité civile, des services de conseil en avantages sociaux, de réassurance, d'assistance aux sinistres, de préparation et de récupération en cas de catastrophe, d'assurance captive, et une gamme de solutions de gestion des risques spécifiques à certains secteurs (par exemple, agroalimentaire, aviation, construction, cybersécurité, énergie, santé, immobilier et hôtellerie, transport). L'entreprise met l'accent sur le conseil en avantages sociaux et les services en capital humain en plus du courtage traditionnel, se positionnant comme un conseiller à service complet pour les clients commerciaux. Alliant est l'un des plus grands courtiers aux États-Unis, enregistrant environ 5,7 milliards de dollars de revenus et plus de 55 milliards de dollars de primes, et est classé parmi les plus grands courtiers aux niveaux national et mondial.

Description

• Lead internal and external brand experience through high-impact events and engagement experiences • Create experiences that bring the brand to life for employees, clients, prospects, and practice partners • Partner with leaders, subject matter experts, sales, account teams, and marketing to align experiences with business priorities • Manage event planning from concept through follow-up, including timelines, budgets, logistics, vendors, communications, and speaker support • Develop strategies, selective VIP touchpoints, gifting strategies, and personalized follow-up moments for priority relationships, markets, and customers • Integrate projects, target profiles, and consumer insights across categories, brands, and markets • Ensure execution prioritizes growth and ROI; evaluate ROI for strategic consistency and financial viability • Establish KPIs for regional and national plans; review activation performance and take corrective actions • Recommend annual category activation budgets covering program costs, activation agencies, training, and implementation • Collaborate with brand teams on creative briefs, processes, and brand activation communications • Collaborate with customer marketing and customer development teams to support in-market activation success • Own the strategy and execution of the biannual internal employee conference • Design internal engagement moments that strengthen alignment, connection, culture, and awareness • Plan and execute client and prospect programs, including webinars, thought leadership sessions, virtual events, and regional experiences • Shape event themes, content, messaging, and attendee journeys • Measure engagement, feedback, and business impact to improve future activations and support cross-practice growth • Manage staff, including motivating, mentoring, training, and development • Maintain complete and accurate information in accordance with agency management system data standards • Perform duties in accordance with company policies, procedures, and applicable laws • Perform other duties as assigned

🎯 Exigences

• Master's Degree MBA, Marketing, or related discipline • Bachelor's Degree Marketing, Communications, or related discipline, or equivalent combination of education and experience • Five (5) or more years experience in a brand activation or marketing role with experience managing brand campaigns • Experience in B2B, insurance, employee benefits, consulting, financial services, or professional services • Certified Marketing Management Professional • Highly organized, creative, and collaborative experienced marketer who can manage complex logistics while thinking strategically about audience experience, relationship-building, brand impact, and business outcomes • Strong project management skills with the ability to manage timelines, budgets, vendors, stakeholders, and competing priorities • Excellent attention to detail and a polished, professional approach to experience design and event execution • Strong knowledge of implementing and managing marketing strategies • Knowledge of CRM programs, Salesforce preferred • Proficient in MS Office Suite, Cvent, email marketing tools like Eloqua and Hubspot • Strong writing skills with the ability to write and create content • Strong interpersonal skills • Strong time management and problem solving skills • Ability to prioritize work for multiple projects and deadlines • Ability to work collaboratively and build strategic relationships with others