Product Growth – Apps

🕒 il y a 3 mois

🌐 Royaume-Uni, Turquie, +2 autres pays – Distant

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⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

🇬🇧 Parrain de Visa de Travailleur Qualifié UK

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👻 Score fantôme 42%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Aperture

Aperture

1 - 10 employés

Fondée en 2022

🏥 Santé

🍽️ Alimentation et boissons

📦 Logistique

Healthcare • Food & Beverage • Logistics

Aperture est l'agence de croissance spécialisée dans l'optimisation complète de l'entonnoir, offrant des services en publicité créative, optimisation de produit et conseil en croissance. Avec une équipe dirigée par des experts de l'industrie, Aperture vise à aider les entreprises à améliorer leur croissance grâce à des stratégies éprouvées et des analyses basées sur les données. L'agence possède un portefeuille diversifié de clients et se concentre sur la réduction des coûts d'acquisition de clients et l'amélioration des taux de conversion pour ses partenaires.

Description

• Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration • Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there • Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust • Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking • Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time • A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking • Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations

🎯 Exigences

• Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business • Track record of materially improving activation rates or reducing time-to-value through structured experimentation • Deep understanding of paywall and commitment screen mechanics - you can articulate why the same offer converts differently depending on framing, timing, and context • Fluent in ARPU, ARPPU, LTV, payback period, and the relationships between them; you know when each metric matters and when it misleads • Experience running a rigorous A/B testing programme - you understand statistical significance, novelty effects, and when to stop a test • Strong cohort analysis skills - you can identify churn inflection points, segment by activation status, and model the impact of funnel changes • Familiarity with behavioural psychology principles that underpin good onboarding (progress mechanics, social proof, loss aversion, commitment and consistency) • Client-facing communication skills - you can translate funnel analysis into clear strategic recommendations for a non-technical audience • Comfortable working across product, data, and marketing - this role spans all three • Nice to have • Experience with ecommerce conversion and post-purchase monetisation (upsell, subscriptions, loyalty) • Familiarity with analytics tools: Mixpanel, Amplitude, PostHog, Braze, or similar • Understanding of paid acquisition mechanics — you know how upstream CAC decisions affect downstream LTV • Experience building growth frameworks that others can use, not just doing the work yourself

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