Director of Growth

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Apothékary™

Site WebLinkedInTous les Emplois

11 - 50 employés

🧘 Bien-être

🛍️ eCommerce

👥 B2C

Wellness • eCommerce • B2C

Apothékary™ est une entreprise spécialisée dans l'offre de solutions de santé holistiques à travers des produits naturels et biologiques. Leur gamme inclut des teintures visant à soulager le stress, à soutenir la santé métabolique, à aider les fonctions cognitives et à offrir des alternatives à l'alcool. Apothékary™ met l'accent sur la guérison naturelle grâce à la phytothérapie, en proposant des solutions comme Blue Burn™ pour le soutien métabolique et Mindcraft™ pour l'amélioration cognitive. Ils s'engagent à utiliser des ingrédients biologiques certifiés et issus de sources durables, et leurs produits sont conçus pour favoriser le bien-être de l'intérieur vers l'extérieur.

Description

• Oversee all in house and agency performance marketing efforts, including paid social, PPC, apps, podcasting, OTT, affiliate, and digital OOH. • Oversee driving paid traffic to digital channels DTC + Amazon + Tik Tok Shop • Manage sales results and profitability for Amazon (with Amazon agency) • Manage sales results and profitability of Tik Tok Shop with in house team • Develop and lead innovative and effective creative strategies to help drive both top of funnel brand awareness across all online and offline channels and drive mid/lower funnel conversion growth across digital channels • Work hand in hand with the lifecycle, ecommerce, retail, and brand marketing teams to develop cohesive 360 marketing campaigns. • Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel. • Establish and report on KPIs and forecasting that maps to company business growth objectives, keeping in mind strong ROAS or CLTV:CAC multiples • Develop and execute media plans that meet evolving business objectives as we shift investment across the funnel from upper to lower or lower to upper funnel. • Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system. • Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals. • Conduct experiments to test hypotheses and use data to drive decision-making. • Analyze results and iterate on strategies to achieve optimal outcomes. • Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities. • Review and propose new advertising platforms as needed. • Promote a culture of creativity, innovation, and continuous improvement. • Foster a culture of accountability, transparency, and excellence within the team.

🎯 Exigences

• 5+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company • Must have experience with Meta, Tik Tok Shop, and Amazon ads • A minimum of 2+ years of people management experience, showcasing a history of building, growing, and effectively managing growth marketing teams • Proven track record of developing and executing successful creative and messaging strategies that drive growth • Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions • You consider yourself an outstanding communicator, capable of engaging with all organizational levels • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time • Strong organizational skills with great attention to detail • Self starter, who has previous experience at a high-growth, fast-paced startup • A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work • Unquestionable ethics that drive leadership and behavior • Passion for wellness community and herbal medicine

🏖️ Avantages

• Medical, vision and dental plan • 15 days PTO annually • 12 day (Monthly) paid Mental Health Days