Marketing Strategy – Planning Manager

🕒 il y a 23 jours

🌐 États-Unis, Canada – Distant

🇺🇸 États-Unis – Télétravail 🇨🇦 Canada – Télétravail

💵 $150 000 - $207 000 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 31%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Ashby

Site WebLinkedInTous les Emplois

51 - 200 employés

💼 Conseil

🤝 B2B

👥 RH Tech

Consulting • B2B • HR Tech

Ashby aide les entreprises en pleine croissance à atteindre leurs objectifs de développement ambitieux. Avec Ashby, les équipes de toutes tailles peuvent mener un processus de recrutement rapide et efficace. Fié par des entreprises telles que Opendoor, Figma, Notion, Deel et Modern Treasury.

Description

• Own the full technical and analytical marketing operations foundation for campaign execution, performance measurement, and efficiency improvement • Implement and maintain campaign tracking systems, including UTM parameters and lead-source attribution in HubSpot • Lead the design and execution of complex marketing automation workflows • Build and maintain dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness • Deliver regular marketing metrics reports and data-driven campaign optimization insights • Align Marketing, Revenue Operations, and Business Systems teams around marketing operations priorities and company objectives • Lead technical implementation of marketing initiatives • Develop and maintain marketing operations process and best-practice documentation • Train team members on marketing technology tools and best practices • Develop and implement data governance frameworks • Create and manage data segmentation strategies • Ensure compliance with GDPR, CCPA, and other data privacy regulations • Audit marketing systems and processes for data integrity and security • Oversee lead management processes and automation rules as the marketing technology subject-matter expert • Collaborate with the Systems and Tooling team on technology-stack improvements • Evaluate and recommend new marketing technologies • Partner closely with the VP of Marketing and marketing leadership team within Revenue Operations

🎯 Exigences

• 7+ years of experience in marketing strategy and operations, marketing strategic planning, or a similar role • SQL knowledge and experience with data manipulation • Strong business acumen and understanding of marketing metrics and reporting • Advanced expertise in marketing automation tools • Strong analytical skills with experience in data analysis and visualization • Strong understanding of marketing automation, lead management, and campaign attribution • Experience with web analytics tools such as Google Analytics and Adobe Analytics • Knowledge of data privacy regulations and compliance requirements • Experience with business intelligence tools such as Heap Analytics and Looker (nice to have) • Project management experience (nice to have) • Experience with API integrations and webhook management (nice to have) • Ability to work from the US or Canada, as indicated by the eligible remote locations

🏖️ Avantages

• 10-year exercise window for stock options • Unlimited PTO with four weeks recommended per year • Twelve weeks of fully paid family leave in the US • Generous equipment, software, and office furniture budget • $100/month education budget • More expensive education items such as conferences covered with manager approval • Top-notch health insurance for employees and dependents in the US, with all premiums covered by Ashby • Equity/stock options