Strategic Market Manager

🕒 il y a 2 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Ashland

Ashland

1001 - 5000 employés

Fondée en 1924

🚘 Automobile

🏗️ Construction

🍽️ Alimentation et boissons

💰 Post-IPO Secondary en 2022-03

Automotive • Construction • Food & Beverage

Ashland est une entreprise aux multiples facettes spécialisée dans les produits chimiques et matériaux de spécialité. Elle opère dans divers secteurs, offrant des solutions innovantes dans les sciences de la vie, les soins personnels et les additifs spécialisés, entre autres industries. L'engagement de la société envers la durabilité et la recherche avancée en chimie appliquée lui permet d'améliorer l'efficacité et l'utilisation des produits dans une gamme diversifiée d'applications, y compris les produits pharmaceutiques, alimentaires et boissons, la construction et les produits de soins personnels.

Description

• Develop and execute North American strategic marketing plans aligned with regional and global business objectives • Develop market segmentation strategies and value propositions for target customer groups • Identify market trends, customer needs, competitive threats, and emerging opportunities to drive sustainable growth • Monitor industry trends, regulatory developments, customer dynamics, and competitive activity • Conduct market research and voice-of-customer initiatives to identify unmet customer needs and emerging market opportunities • Partner with R&D, innovation, and product management teams to support new product development and commercialization • Lead go-to-market planning for new product launches and strategic growth platforms • Collaborate with sales leadership and account teams to align strategic marketing initiatives with commercial execution • Generate market-facing tools, customer insights, and growth strategies that enable sales effectiveness • Support strategic customer engagement and executive-level business reviews • Contribute to organizational goals by taking initiative, executing on goals, and focusing on performance and safety • Improve organizational capacity and capabilities through collaborative relationships, optimizing diverse talent, and positive communications and influence • Report to the Head of Strategic Accounts and Market Development

🎯 Exigences

• Bachelor's degree in Marketing, Business, Life Sciences, Chemistry, Chemical Engineering, or a related field • 3-5 years of progressive experience in strategic marketing, product management, market development, or commercial strategy • Experience within life sciences, specialty chemicals, pharmaceutical ingredients, nutraceuticals, personal care ingredients, or related B2B industries • Strong experience conducting market analysis and developing growth strategies • Demonstrated success leading cross-functional initiatives and influencing stakeholders • Excellent analytical, communication, presentation, and project management skills • Ability to travel up to 30% • Demonstrate responsible and ethical behavior at all times • Ability to help the company drive greater value through understanding the business, making complex decisions and creating the new and different • MBA or advanced degree in business, marketing, or a scientific discipline (preferred) • Experience supporting North American markets across multiple customer segments (preferred) • Familiarity with stage-gate innovation processes and new product commercialization (preferred) • Experience working within a global matrix organization (preferred)

🏖️ Avantages

• Industry competitive salary and benefits • Pay-for-performance incentive plans • Diverse work environment • Opportunities for development and advancement throughout the global organization

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