Senior Manager, Marketing

Emploi pas sur LinkedIn

🕒 il y a 27 jours

🇨🇦 Canada – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 30%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Aspire Software

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🏨 Hôtellerie

📦 Logistique

🏗️ Construction

Hospitality • Logistics • Construction

Aspire Software s'engage à nourrir, améliorer et développer les entreprises en investissant dans leurs ressources, connaissances et meilleures pratiques. Ils mettent l'accent sur l'autonomisation des leaders d'entreprise et l'encouragement de l'innovation grâce à une prise de décision décentralisée, visant à créer un environnement collaboratif et adaptable. Aspire Software sert une variété d'industries, offrant un soutien dans les fusions et acquisitions, l'expansion internationale et l'intelligence économique, tout en privilégiant les relations à long terme avec les clients et la croissance des employés.

Description

• Own the end-to-end product marketing strategy, including market research, competitive intelligence, customer insights, and positioning. • Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions. • Partner with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations. • Build and refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows. • Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets. • Develop product-focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions. • Support partner programs and cross-sell strategies across TAG’s portfolio companies. • Execute multi-channel product marketing campaigns across email, paid ads, LinkedIn, and web. • Analyze performance metrics and optimize product marketing effectiveness. • Act as the internal voice of the customer, representing EHSQ user needs, industry regulations, and operational realities. • Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth. • Define, track, and optimize marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI. • Perform other related duties as required.

🎯 Exigences

• Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS. • Demonstrated ownership of full go-to-market strategy, from planning through execution. • Strong command of product positioning, messaging frameworks, and category development. • Experience collaborating with Product, R&D, UX, and technical teams. • Hands-on experience developing sales enablement, technical collateral, and product demos. • Experience launching new products, modules, or brands. • Strong analytical, communication, and storytelling skills for both technical and commercial audiences. • Ability to operate across multiple products and business units simultaneously. • Experience with EHSQ, compliance, risk, operations, or regulatory software. • Background working with environmental, safety, or quality management workflows. • Proficiency with Adobe Creative Suite and working knowledge of Figma. • Hands-on use of AI tools for content creation, research, and workflow automation. • Experience producing demo videos, product walkthroughs, and technical explainers. • Solid understanding of marketing analytics and product performance metrics. • Strong aptitude for quickly learning new enterprise applications and technical environments.

🏖️ Avantages

• Competitive salary aligned to experience and market. • Fully remote or hybrid flexibility depending on location. • High ownership and autonomy across product marketing initiatives. • Opportunity to work directly with leadership in a fast-paced environment. • Access to advanced AI and automation tools. • Role with meaningful impact across multiple software business units. • Fast-growing environment with strong long-term career development potential.