Lifecycle Marketing Manager

🕒 il y a 1 mois

🇨🇦 Canada – Télétravail

💵 $95 000 - $110 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Clarius Mobile Health

Site WebLinkedInTous les Emplois

51 - 200 employés

🏭 Fabrication

🏥 Santé

🧬 Biotechnologie

💰 €6 300 000 Venture Round en 2018-05

Manufacturing • Healthcare • Biotechnology

La mission de Clarius est de rendre les outils d'échographie précis, faciles à utiliser et abordables accessibles à tous les professionnels de santé. Ses scanners à ultrasons portables et sans fil se connectent aux appareils iOS et Android, offrant des images échographiques de haute résolution, traditionnellement disponibles uniquement avec des systèmes encombrants et haut de gamme. Plus de 500 000 examens ont été réalisés par 20 000 utilisateurs depuis que Clarius a lancé son premier scanner portable en 2016. Les scanners Clarius sont disponibles dans plus de 50 pays, avec le nouveau Clarius HD maintenant disponible au Canada, aux États-Unis et en Europe, et prochainement dans d'autres pays.

Description

• Own and continuously optimize Clarius’ pre-sale nurture strategy and programs • Build lifecycle journeys based on specialty, customer profile, intent, behavior, geography, and buying stage • Develop triggered, re-engagement, and database activation campaigns • Identify prospect stalling points and improve conversion and funnel progression using Sales and customer insights • Own the annual, quarterly, and monthly email calendar • Lead campaigns end-to-end, including audience definition, briefing, messaging, copy, creative direction, launch, measurement, and optimization • Build scalable email processes and reusable campaign formats • Evaluate emerging lifecycle channels, including SMS • Partner with Marketing Operations on technical builds, segmentation, testing, deliverability, consent, and compliance • Develop integrated campaigns across email, content, webinars, events, product launches, Sales outreach, paid media, and other channels • Lead campaign orchestration for Account-Based Marketing programs • Build event and webinar acquisition and follow-up programs • Own content and editorial calendars • Write Clarius blog content and repurpose content across email, nurture, webinars, events, social, and Sales follow-up • Translate complex clinical and technical information into customer-focused messaging • Partner with Creative on email and campaign asset design and customer experience • Build post-purchase marketing communications with Customer Experience • Develop campaigns supporting feature awareness, product adoption, education, and resources • Support product and feature launches for existing customers • Build programs for expansion, upsell, and upgrades • Establish continuous testing across nurture, email, content, customer marketing, and campaigns • Measure engagement, MQL conversion, funnel progression, product adoption, pipeline influence, and revenue, using insights to improve performance

🎯 Exigences

• 4+ years of experience in lifecycle, email, CRM, content, or integrated campaign marketing • Exceptional copywriting and editing skills • Hands-on experience owning email and lifecycle campaigns from strategy through execution, testing, and optimization • Strong understanding of nurture, segmentation, personalization, behavioral triggers, and customer journeys • Experience marketing across email, content, webinars, events, product launches, and Sales activation • Exposure to both product and SaaS offerings • Strong understanding of content strategy, email design, UX, and conversion principles • Experience briefing or directing creative • Experience with Marketo or a similar marketing automation platform • Strong analytical, organizational, and project management skills • Ability to manage multiple audiences, campaigns, calendars, and stakeholders • Comfortable building processes and bringing structure to a fast-moving environment • Ability to use AI tools for ideation, content development, analysis, and execution • Healthcare, medical devices, or ultrasound experience is nice to have • Experience marketing to highly specialized professional audiences is nice to have • B2B SaaS background with customer marketing at scale is nice to have

🏖️ Avantages

• Flexible hours • Comprehensive benefits package available from the first day • Paid volunteer days during working hours • Professional Development Program with financial support for programs, seminars, conferences, and courses