Senior Field Marketing Manager

🕒 il y a 1 mois

🇨🇦 Canada – Télétravail

💵 $100 000 - $130 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 2%

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🗣️🇺🇸🇬🇧 Anglais requis

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CrowdRiff

51 - 200 employés

Fondée en 2013

✈️ Tourisme

🏨 Hôtellerie

💼 Conseil

Travel • Hospitality • Consulting

CrowdRiff est une entreprise spécialisée dans le marketing de destinations en fournissant des outils pour sourcer, gérer et publier du contenu généré par les utilisateurs et des vidéos courtes. Leurs solutions sont conçues pour des destinations telles que les OGD (Organismes de Gestion de Destination), les hôtels, les complexes, les musées, les voyagistes et les attractions. CrowdRiff offre une plateforme où les utilisateurs peuvent gérer la logistique de la production de vidéos courtes originales, sélectionner du contenu généré par les utilisateurs, centraliser les médias visuels et collaborer efficacement. En rationalisant la gestion du contenu visuel, CrowdRiff fait gagner du temps à ses clients et réduit les coûts de production vidéo tout en augmentant les vues de vidéos sociales.

Description

• Own the event portfolio by evaluating opportunities and developing an event strategy that drives pipeline, expansion, and retention • Design and execute memorable booths and activations, including end-to-end on-site logistics • Decide who attends events, prepare attendees, and ensure on-site information reaches HubSpot for follow-up • Run pre-event outreach, meeting booking, and post-event follow-up in HubSpot with Account Management • Report event spend, meetings, pipeline, expansion, and revenue, including quarterly rollups • Execute high-touch ABM campaigns such as dinners, small-format gatherings, and one-to-few experiences for target accounts • Manage vendor and organizer relationships, negotiate sponsorships, and oversee fabrication, print, and freight suppliers • Own customer receptions, dinners, webinars, and other first-party activations • Forecast the events and field marketing budget and make tradeoff decisions • Deepen existing customer relationships through high-touch account campaigns

🎯 Exigences

• 5–7 years running large-scale events with full portfolio ownership • Calm and decisive on-site, with the ability to prepare others to represent the company • Hands-on HubSpot experience with lists, workflows, campaigns, attribution, and reporting • Daily use of Claude or similar AI tools, with sound judgment about human review • Experience executing high-touch ABM and account programs, including programs for existing customers • Strong marketing analysis and clean, on-brand copywriting • Comfortable managing and forecasting budgets • Curious about how destination marketing works • Remote work eligibility based in Canada • Legally authorized to work in Canada • Nice to have: experience marketing to DMOs, tourism boards, or travel/hospitality • Nice to have: portfolio of designed booths or activations • Nice to have: background in experiential, brand, or environmental design

🏖️ Avantages

• Parental leave • Extended learning and development opportunities through the DevDollars program • Equity incentives • Feel-Good Fridays: half-day off every other Friday in summer • No-meeting Fridays year-round • Flexible work hours • Regular team socials & team events • Up to 8 weeks of vacation • Up to $3000 towards your next trip • Travel and work from a country of your choice for 90 days

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