Senior Marketing Strategist

🕒 il y a 24 jours

🇺🇸 États-Unis – Télétravail

💵 $90 000 - $110 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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ATAK Interactive

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2005

💼 Conseil

📦 Logistique

📣 Marketing

Consulting • Logistics • Marketing

ATAK Interactive est une agence de marketing et technologie à service complet spécialisée dans les opérations de revenus (RevOps) pour aider les entreprises à rationaliser leurs processus de vente, de marketing et de succès client. Ils tirent parti de stratégies et technologies innovantes telles que HubSpot et Salesforce pour optimiser les systèmes CRM, améliorer la génération de leads et accroître l'efficacité globale des affaires. Avec une forte orientation vers des solutions personnalisées, ATAK offre des services allant de l'automatisation du marketing et de l'activation des ventes au développement full-stack et au design UI/UX, garantissant à leurs clients de réaliser une croissance et un succès mesurables.

Description

• Own integrated marketing strategy across key client accounts, from initial diagnosis through roadmap development and ongoing optimization • Build go-to-market and lead generation strategies aligning messaging, targeting, channel mix, and buyer journey • Shape market entry and positioning approaches for new offerings, segments, or repositioning efforts • Define ICP, value proposition, and messaging • Serve as strategic lead in client relationships • Translate data into executive-ready insights and long-term growth recommendations • Identify opportunities to grow accounts and improve results • Lead workshops and strategy sessions connecting marketing performance to business outcomes • Develop cross-channel demand generation strategies across organic visibility, paid acquisition, and content • Translate go-to-market strategy into executable demand programs aligned to pipeline goals • Partner with Paid Media to integrate search, social, and retargeting campaigns • Guide testing, conversion optimization, and measurement strategies • Optimize lead generation funnels across Google, Meta, LinkedIn, and emerging AI platforms • Develop strategies to increase client presence across traditional search and AI-driven discovery platforms, including Google SGE, ChatGPT, Gemini, Perplexity, and Copilot • Integrate SEO best practices such as semantic structure, entity optimization, and structured data • Build reporting frameworks tracking MQLs, CAC, ROAS, AI inclusion rate, share of generative voice, and entity authority • Monitor search and AI discovery trends and translate them into client-ready strategies • Collaborate with SEO, Paid Media, Content, PMs, developers, and other client-facing team members • Evaluate and integrate emerging tools, automation workflows, and data layers

🎯 Exigences

• At least 1 year of prior agency experience • 5+ years of experience in marketing strategy, ideally within an agency or consulting environment • Experience leading multi-channel engagements, not just optimizing individual channels • Experience building or contributing to go-to-market strategy, including positioning, ICP definition, and launch planning • Ability to connect go-to-market strategy to demand and pipeline • Experience with demand generation and full-funnel lead generation strategy • Sufficient knowledge of paid media, including Google Ads, LinkedIn Ads, and Meta Ads, to direct and integrate campaigns • Experience with content strategy and brand positioning • Experience with marketing analytics and reporting, including GA4, HubSpot, Looker Studio, Databox, or similar • Meaningful SEO and AEO experience • Understanding of organic visibility, structured data, entity optimization, and AI-driven discovery • Experience with B2B clients or lead generation-focused brands • Understanding of pipeline, MQLs, and marketing's connection to sales outcomes • Exceptional verbal and written communication skills • Ability to run client strategy sessions and write executive summaries • Ability to manage competing priorities, stay composed under pressure, and drive work to completion independently

🏖️ Avantages

• Unlimited PTO • Medical insurance • Dental insurance • Vision insurance • Life insurance • 401(k) with 5% match