Marketing Lead

🕒 il y a 6 jours

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 25%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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AVIAN

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2023

🏭 Fabrication

🛡️ Assurance

🏥 Santé

Manufacturing • Insurance • Healthcare

AVIAN est une entreprise qui offre une surveillance thermique industrielle 24h/24 et 7j/7 en combinant du matériel de caméra thermique, une détection d'anomalies basée sur l'IA et une plateforme cloud pour transformer la chaleur anormale en alertes en temps réel et en workflows pour les opérateurs. Leur système utilise des caméras thermiques PoE, des applications web et mobiles, et des chemins d'escalade configurables pour aider les équipes industrielles à détecter les surchauffes, prévenir les incendies et permettre une maintenance conditionnelle sur des sites à haut risque tels que les scieries, les centres de données, les convoyeurs et les installations de batteries. L'offre d'AVIAN se concentre sur la sécurité industrielle B2B, la disponibilité et la maintenance prédictive.

Description

• Build AVIAN’s AI-forward marketing operating model from the ground up • Own LinkedIn, founder-brand content, and thought leadership for industrial fire prevention, insurance, and manufacturing • Use AI workflows to create programmatic content across customer stories, vertical pages, SEO/AIO pages, outbound assets, and sales enablement • Build AI-driven outbound research and enrichment workflows for priority accounts, sectors, and buying committees • Design lifecycle automation including lead scoring, reactivation, segmentation, trigger-based campaigns, and sales handoff • Improve AVIAN’s website conversion, landing pages, SEO, and AI-search visibility • Turn trade fairs into pipeline through pre-event targeting, content, booking flows, on-site support, and post-event follow-up • Build and manage lean growth experiments across paid, organic, email, content, and partner channels • Work closely with sales to convert marketing activity into qualified pipeline and revenue • Track performance, discontinue ineffective initiatives, and build repeatable systems • Write, build, automate, launch, analyze, and improve marketing initiatives as a hands-on individual contributor • Report directly to the CEO

🎯 Exigences

• Experience as a #1 or #2 marketing hire at a B2B startup, ideally in deep-tech, industrial SaaS, hardware-enabled SaaS, IoT, insurance-tech, or a related category • Proven track record building pipeline in a startup or scale-up environment • Evidence of agentic AI workflows in production, not just prompting or experimentation • Ability to demo AI workflows shipped, such as outbound research agents, enrichment pipelines, programmatic content systems, lifecycle automation, custom GPTs, Claude projects, Clay workflows, Lindy agents, n8n automations, or similar • Public evidence of an AI-native marketing point of view, such as writing, side projects, GitHub, Loom walkthroughs, shipped tools, or documented workflows • Strong content ability across positioning, landing pages, LinkedIn, founder voice, email, and sales enablement • Strong demand-generation instincts across inbound, outbound support, events, lifecycle, and conversion • Hands-on experience with HubSpot or similar CRM and marketing automation systems • Ability to operate without a large team, agency layer, or perfect process • Strong analytical discipline and clear ROI thinking • High ownership, direct communication, and bias for action • Fluent English • Experience marketing to manufacturers, plant managers, safety teams, maintenance leaders, insurers, brokers, or industrial operators • Experience in industrial IoT, fire prevention, predictive maintenance, machine vision, automation, safety tech, or hardware-enabled SaaS • Experience with SEO, AIO, programmatic landing pages, paid search, paid social, and conversion optimization • Experience planning and executing trade fair marketing • German language skills • Based in Zurich, Europe, or a major US industrial hub

🏖️ Avantages

• Performance-based variable compensation tied to pipeline and ARR milestones • Equity participation • Budget authority for tools, experiments, events, and selective external support • Flexible, high-trust working model • International team with a clear mission and strong customer focus • Direct reporting line to the CEO • Full ownership of AVIAN’s marketing engine • Opportunity to build an AI-forward function that replaces the work of a small team • Clear mandate to create pipeline, brand authority, and repeatable growth systems • Opportunity to help scale AVIAN to $10M+ ARR and beyond • Reasonable accommodations available upon request