Field Marketing Manager, Research Solutions – US East Region

🕒 il y a 8 jours

🏄 California – Distant

🏄 California – Remote

💵 $115 000 - $183 900 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

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10 000+ employés

Fondée en 1897

🏥 Santé

🏭 Fabrication

⚕️ Assurance santé

💰 €24 000 000 Grant en 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) est une société mondiale de technologie médicale dédiée à l'avancement de la santé dans le monde. Elle se concentre sur le développement de technologies, services et solutions innovants pour améliorer la sécurité et l'efficacité des soins de santé. BD propose une large gamme de produits, y compris des solutions de gestion des médicaments, des solutions chirurgicales, le dépistage du cancer du col de l'utérus, des systèmes d'administration de médicaments, et des services de laboratoire. L'entreprise est également impliquée dans la gestion des risques d'infection et fournit des informations cliniques avancées pour améliorer les résultats des patients. Avec un engagement en faveur de la durabilité de la santé mondiale et des investissements sociaux, BD est un leader en matière de technologie et services de santé à l'échelle mondiale.

Description

• Generate and accelerate demand across priority territories, accounts, and research customer segments in the Eastern United States • Own the East Region field activation plan, priorities, and activation calendar for Research Solutions • Partner with Sales Leadership, Sales, Field Applications, Regional Product Marketing, Marketing Operations, and other commercial teams • Translate go-to-market strategy into local programs, events, account-based marketing initiatives, and sales activation • Create opportunities, advance pipeline, and strengthen customer engagement • Identify priority territories, customer segments, named accounts, applications, and whitespace opportunities • Allocate field marketing resources using account, territory, pipeline, and engagement insights • Lead local demand-generation activation across academic, biopharma, biotechnology, government, and translational research segments • Coordinate audience acquisition, campaign execution, lead follow-up, opportunity creation, account engagement, and opportunity progression • Monitor program performance, MQL conversion, influenced pipeline, and corrective actions • Activate promotions and commercial programs and capture customer and competitive feedback • Lead execution of events, workshops, webinars, roadshows, and local launch activities • Execute product-launch activation plans and account-based marketing programs for named accounts • Coordinate local channel or distributor programs where applicable • Measure event and program outcomes, including engagement, opportunity creation, pipeline influence, and return on investment • Enable Sales with approved messaging, playbooks, battlecards, launch tools, and content • Support customer workshops, workflow discussions, demonstrations, reference activities, and peer-to-peer education • Identify field enablement gaps, customer objections, and local content needs • Engage local customers and selected KOLs in regional programs and events • Ensure field execution aligns with brand, quality, regulatory, and claims requirements • Capture customer needs, adoption barriers, competitive activity, wins and losses, and territory-level whitespace • Translate account, opportunity, and territory insights into business reviews, launch assessments, and regional planning • Coordinate cross-functional priorities, ownership, and follow-through

🎯 Exigences

• Bachelor's degree in life sciences, marketing, business, or a related discipline • 5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in the life sciences industry • Experience partnering with Sales to execute territory, account, campaign, event, or launch programs that generate demand and support pipeline growth • Strong understanding of life sciences research customers, laboratory workflows, and commercial buying processes • Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions • Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization • Frequent travel within the East Region is expected for customer engagement, territory coverage, events, and sales collaboration • Experience in flow cytometry, cell analysis, or related research technologies strongly preferred • Experience with account-based marketing, digital campaign execution, and business intelligence tools preferred

🏖️ Avantages

• Medical, dental, vision, health savings and flexible spending accounts • Life and disability insurance • Wellness resources • Mental health support • Disease management programs • 401(k) • Deferred compensation programs • Financial counseling • DailyPay • Educational savings resources • Paid time off • Company holidays • Educational assistance • Parental leave • Adoption assistance • Backup care • Caregiving support • Employee assistance programs • Commuter benefits • Pet insurance • Legal services • Associate discount programs • Bereavement, military, personal, family and medical leave, and jury duty leave • Performance-based reward and recognition opportunities • Remote or field-based workplace arrangement

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