Head of Retail Sales

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Birdman

Site WebLinkedInTous les Emplois

51 - 200 employés

📣 Marketing

💼 Conseil

💰 €5 400 000 Venture Round en 2017-05

Marketing • Consulting

Les valeurs des gens, les médias, tout continue à évoluer rapidement. Les enjeux sociaux prennent de plus en plus d'importance et ne peuvent être ignorés dans le monde des affaires. Qu'est-ce qui anime les gens à une époque où les méthodes conventionnelles et orthodoxes ne sont plus applicables ? Nous croyons que ce sont des stratégies soutenues par des insights aiguisés et une créativité débridée qui dépasse les attentes. Nous sommes une entreprise "Strategy & Crazy" qui résout les défis sociaux et commerciaux avec un esprit stratégique ludique. Créer des solutions innovantes en croisant business, créativité et technologie. C'est notre force chez Birdman. Nous continuerons à soutenir la croissance de votre entreprise en promouvant la transformation numérique (DX), qui est un enjeu majeur, en élaborant des stratégies marketing et en fournissant des publicités et des promotions "visibles" exploitant pleinement la technologie numérique. Nous avons décroché plus de 450 prix nationaux et internationaux, y compris les Cannes Lions, les Clio Awards et One Show.

Description

• Build and lead the B&M organization: start as an individual owner of the channel, then hire and scale a high-performing team and broker network over time • Own the B&M P&L: define strategy and drive revenue, margins, and profitable growth, balancing short-term performance with long-term value creation • Lead retail strategy & expansion: define channel priorities and sequencing, and personally drive early account acquisition before scaling the team • Own sales & distribution (sell-in): build and manage relationships with buyers, brokers, and distributors (UNFI, KeHE, etc.), initially in a highly hands-on manner • Drive sell-through & velocity (sell-out): ensure strong in-store performance through direct involvement in merchandising, promotions, and retail execution • Own trade marketing & merchandising: design and execute retail activation strategies, rolling up sleeves in early stages to test and refine what works • Manage trade spend with ROI discipline: treat trade spend as a customer acquisition lever, with hands-on ownership of testing, measurement, and optimization • Define pricing & pack strategy: balance competitiveness, margins, and velocity through both strategic design and tactical execution • Build retail playbooks: develop scalable frameworks from first principles, based on direct execution and learnings in-market • Operate across strategy and execution: move seamlessly between high-level planning and day-to-day execution, doing whatever is required to drive results • Collaborate cross-functionally: work closely with Marketing, Supply Chain, and Finance to ensure alignment and flawless execution • Leverage omnichannel opportunities: connect retail with digital channels to maximize customer acquisition, retention, and lifetime value

🎯 Exigences

• Proven track record **building (from near zero) and scaling** a CPG brand in US retail to $50M–$100M+ revenue • Deep experience in **Brick & Mortar within Health, Wellness, or VMS**, with strong understanding of retail dynamics and velocity drivers • Strong relationships with **key retailers, brokers, and distributors** (e.g., Whole Foods, Sprouts, Costco, UNFI, KeHE) • Hands-on experience driving both **sell-in and sell-out**, with focus on **velocity, repeat purchase, and in-store performance** • Strong expertise in **trade marketing, merchandising, and retail execution** • Experience managing **trade spend with ROI discipline**, treating it as a lever for **customer acquisition and long-term value (LTV)** • Experience owning a **channel or business P&L**, with solid understanding of pricing, margins, and promotions • Demonstrated ability to **build from scratch and scale teams over time**, starting hands-on • Ability to operate as a **“jack of all trades”**, combining strategy with execution • Understanding of **omnichannel dynamics**, using retail to drive acquisition and repeat • High level of **ownership, accountability, and execution speed** • Ability to operate effectively in **high-growth, high-ambiguity environments** • **Genuine interest in health, wellness, and nutrition**, with strong alignment to the category and consumer