Director, Website Strategy

🕒 il y a 1 mois

🌵 Arizona, California, +15 états de plus – Distant

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $176 000 - $242 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

👻 Score fantôme 9%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Trouver des Emplois à Distance Similaires

Bitly

Site WebLinkedInTous les Emplois

201 - 500 employés

☁️ SaaS

📣 Marketing

🤝 B2B

💰 €63 000 000 Equity Funding en 2017-07

SaaS • Marketing • B2B

Bitly est une plateforme de marketing et de gestion des liens qui facilite la création de liens courts personnalisés et de codes QR, le suivi de chaque clic et scan, ainsi que la mesure des performances sur les canaux en ligne et hors ligne. Bitly permet aux entreprises de créer, partager et analyser des URL courtes et des codes QR à grande échelle. La plateforme génère plus de 100 milliards de clics et de scans par an et compte plus de 3 millions de clients, dont les deux tiers des entreprises du Fortune 500. Ses principales fonctionnalités couvrent le raccourcissement des liens, les liens personnalisés, la génération de codes QR et l’analyse des clics et des scans, afin d’aider les marques à optimiser leurs campagnes et l’engagement de leurs audiences.

Description

• Develop, execute, and scale website strategy across all Bitly brands • Drive qualified traffic, performance growth, and non-paid acquisition • Own qualified traffic and signups from non-paid acquisition channels • Define organizational design and KPIs for non-paid acquisition, including agency versus in-house resourcing • Lead the website development, CRO, and AEO internal team • Partner with brand creative and content marketing teams on website initiatives • Own SEO and AEO strategy across product pages, blog, and help center content • Lead adoption of AI-first content tools, including programmatic pages and automated content generation • Evaluate and embed AI-first tools across research, content ideation, CRO testing, personalization, market intelligence, and analysis • Run cross-functional CRO testing through website and free-tool experiments • Own and present weekly, monthly, quarterly, and board-level non-paid growth reporting • Partner with GTM Engineering, revenue operations, and data teams to automate reporting and analytics with AI • Connect user behavior to Search and Web trends and educate the business • Apply AI-powered behavioral analysis and personalization to identify UX improvements and prioritize tests • Champion AI adoption and experimentation across the team • Enable the marketing team to manage both websites through the CMS

🎯 Exigences

• Proven leadership experience developing and executing website strategy and digital marketing, with a track record of success • Strong understanding of website analytics tools and data-driven decision-making • Demonstrated success driving traffic, improving user experience, and optimizing signup rates for qualified traffic in a Product Led environment • Excellent communication and collaboration skills across cross-functional teams • Comfortable operating in a remote-working environment and taking ownership of strategy and key success metrics • Actively uses AI tools such as ChatGPT, Claude, Perplexity, AirOps, Profound, and Ahrefs • Curiosity and willingness to experiment with emerging AI capabilities and build AI fluency across the team • Ability to thrive in a fast-paced environment and prioritize work by potential impact • Must be currently authorized to work full-time in the United States • Must live in or be willing to relocate to Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Louisiana, Massachusetts, Michigan, New York, New Jersey, North Carolina, Pennsylvania, Texas, Vermont, Virginia, or Washington

🏖️ Avantages

• Inclusive health, dental, and vision plans • Employer contribution to HSA plans • Generous paid parental leave • Reproductive health and family planning support • Mental health support and Employee Assistance Program (EAP) with confidential counseling services • Well-being benefits, including a reimbursement program • Flexible PTO policy • Employee Resource Groups • Company-sponsored events • 401k with up to 4% employer match • Access to financial professionals • Stock Options • Life, Short-term Disability, and Long-term Disability options • Flexible workspace support, including home office, cell phone, and WiFi service reimbursement • Coworking reimbursement for eligible employees • Voluntary benefits: Pet Insurance, LegalShield, IDShield, Hospitalization, and Accident coverages • Reimbursement for professional development • Annual discretionary bonus

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