Marketo Consultant

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $135 000 - $185 000 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

💼 Consultant

🦅 Parrain de Visa H1B

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Blue Acorn iCi

Site WebLinkedInTous les Emplois

201 - 500 employés

💼 Conseil

📣 Marketing

🏥 Santé

Consulting • Marketing • Healthcare

Blue Acorn iCi est un leader dans la fourniture de solutions de transformation digitale, se concentrant sur la délivrance d'expériences numériques à fort impact pour les entreprises. Ils sont spécialisés dans des technologies telles que la gestion de contenu d'entreprise, la stratégie commerciale, l'intelligence client et l'optimisation basée sur les données. En tant que partenaire accrédité Adobe, Blue Acorn iCi utilise des plateformes et des systèmes pour améliorer l'efficacité des entreprises et la performance des sites, travaillant avec des clients dans divers secteurs tels que les biens de consommation courante, le commerce de détail, les services financiers, la santé et les médias. Leurs services incluent le développement de solutions e-commerce, le conseil en expérience numérique et le marketing de performance, visant à créer des parcours clients fluides et personnalisés.

Description

• Serve as a recognized authority in Adobe Marketo Engage and integrated Adobe solutions following industry best practices and standards. • Act as a subject matter expert on B2B marketing automation methodologies and best practices. • Gather and understand client business objectives, technical requirements, and key performance indicators. • Assess client technical environments and identify implementation gaps relative to business goals. • Translate business use cases into scalable Marketo solution designs while balancing campaign flexibility, reporting requirements, integration dependencies, and platform guardrails. • Review technical designs for alignment with KPIs, business objectives, and implementation feasibility. • Document actionable recommendations to reduce implementation risk and improve platform adoption. • Advise clients on architectural design and B2B data models for Marketo integrations. • Design and evaluate integrations between Marketo and enterprise platforms including CRM, ERP, and other business systems. • Review API usage patterns and integration architecture to identify quota, throughput, concurrency, and data processing risks. • Provide guidance on integration technologies including REST APIs, webhooks, CRM synchronization, and interoperability across Adobe and non-Adobe systems. • Evaluate processing, scalability, and downstream impacts of complex data models and recommend sustainable solutions. • Provide troubleshooting and design guidance for advanced Marketo data structures, including custom fields, custom objects, and custom activities. • Evaluate Smart Campaign designs, trigger versus batch strategies, campaign qualification behavior, and operational guardrails. • Support troubleshooting of complex automation issues including campaign recursion, processing delays, activity volume impacts, sync backlogs, and unintended behavior. • Provide best-practice guidance for Marketo Design Studio assets including emails, forms, templates, and landing pages. • Recommend scalable solutions that support performance, maintainability, and long-term growth. • Manage multiple client engagements simultaneously while ensuring timely delivery and high-quality service. • Interact regularly with marketers, analysts, developers, and executive stakeholders. • Facilitate technical discussions and solution reviews with clients and partners. • Establish credibility and trust through strong communication and consulting skills. • Support customer success initiatives and drive adoption of Adobe solutions. • Maintain accurate project records, workload estimates, and time tracking documentation. • Create client-facing documentation, presentations, and recommendations using Microsoft Office and AI-enabled tools. • Leverage AI technologies to improve workflow efficiency, research platform capabilities, and accelerate delivery. • Continuously expand technical expertise through training, certifications, and self-study.

🎯 Exigences

• Deep technical expertise in Adobe Marketo Engage, including architecture, data design, automation, integrations, governance, and advanced troubleshooting. • 7+ years of direct client consulting experience. • Experience designing and supporting complex Marketo implementations. • Expertise in B2B marketing automation best practices. • Experience with REST APIs, webhooks, CRM synchronization, Model Context Protocol (MCP), and enterprise integration patterns. • Strong understanding of Marketo data architecture and scalability considerations. • Experience evaluating Smart Campaign processing, operational workflows, and automation performance. • Ability to translate business requirements into architecture, design, and development activities. • Experience presenting technical solutions to both technical and non-technical audiences. • Strong facilitation, consulting, and problem-solving skills. • Proficiency utilizing AI tools within daily workflows. • Excellent verbal and written communication skills. • Ability to establish credibility and trust with clients and stakeholders.

🏖️ Avantages

• medical, dental and vision insurance • life insurance • disability • paid time off • 401(k) • more!