Creative Strategist

🕒 il y a 22 jours

🌲 North Carolina – Distant

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⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎨 Stratège Créatif

👻 Score fantôme 11%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Brightspeed

Brightspeed

1001 - 5000 employés

Fondée en 2022

💼 Conseil

📦 Logistique

📡 Télécommunications

💰 €500 000 000 Private Equity Round en 2023-05

Consulting • Logistics • Telecommunications

Brightspeed est un fournisseur de services Internet par fibre optique, qui propose des forfaits Internet haut débit sans contrats annuels ni frais de résiliation. Ils offrent une variété de forfaits, y compris un forfait de 2 Gig pour un streaming, un gaming, des appels vidéo, et des téléchargements et téléversements sans effort, un forfait de 1 Gig pour plusieurs utilisateurs à haut débit, un forfait de 500 Mbps pour le streaming HD et le gaming compétitif, et un forfait de 200 Mbps pour les petits foyers. Brightspeed met l'accent sur la fourniture d'un Internet rapide et fiable avec une tarification transparente, et se concentre sur l'expansion de la connectivité dans les zones mal desservies. Ils proposent des promotions spéciales telles que trois mois de service gratuit pour les nouveaux clients fibre optique.

Description

• Lead the end-to-end development and execution of creative assets for paid media and direct response campaigns • Develop and execute creative messaging strategies translating marketing objectives, audience insights, and customer needs into compelling creative • Develop and author full-funnel strategic creative briefs covering objectives, audiences, messaging, offers, calls-to-action, and channel requirements • Partner with Marketing Strategy, Media, and CRM teams to align creative concepts with channel strategy • Guide creative concepts and executions through strategic direction and actionable feedback • Manage production workflows, timelines, feedback cycles, approvals, and final asset delivery • Ensure creative quality, accuracy, brand alignment, on-time delivery, and budget adherence • Use campaign performance data and customer insights to refine messaging, offers, formats, and design • Lead A/B and other creative testing and optimization initiatives • Coordinate with internal stakeholders and external agencies on creative asset development and delivery • Establish creative execution best practices and processes, including briefing standards, asset management, review frameworks, documentation, and test-and-learn methodologies • Stay current on creative, digital marketing, direct response, and channel trends • Perform other duties as assigned

🎯 Exigences

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred, or equivalent combination of education and relevant experience • 5–8 years of experience in marketing, creative campaign development, creative strategy, or performance marketing • Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail • Experience collaborating with creative teams, designers, copywriters, media teams, CRM teams, and/or external agencies • Demonstrated experience managing end-to-end production of marketing assets, including timelines, feedback cycles, approvals, and delivery • Ability to translate marketing objectives and audience insights into effective creative execution • Excellent written and verbal communication skills • Ability to develop clear, comprehensive creative briefs and articulate creative direction • Strong project management and organizational skills • Ability to manage multiple campaigns and production workflows simultaneously • Ability to interpret campaign performance data and customer insights and translate findings into creative recommendations • Ability to provide clear, constructive creative direction and feedback • Strong attention to detail and commitment to creative quality, accuracy, and brand consistency • Strong collaboration skills across Marketing Strategy, Media, CRM, Analytics, Product Marketing, and Creative teams • Ability to manage competing priorities and deadlines in a fast-paced, cross-functional environment • Preferred: experience supporting customer acquisition, growth marketing, or performance marketing programs • Preferred: experience with creative briefing, digital asset management systems, project management platforms, and marketing workflow tools • Preferred: experience in telecommunications, technology, subscription-based services, or other consumer-focused industries

🏖️ Avantages

• Competitive compensation • Medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits • Paid time off programs • Remote, hybrid, office, or field-based work arrangements depending on the position, business needs, and individual circumstances • Technology that enables the team to stay connected • Reasonable accommodations during the hiring process for qualified individuals with disabilities/veterans

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