Director of Brand & Social

Emploi pas sur LinkedIn

🕒 il y a 5 mois

🇺🇸 États-Unis – Télétravail

💵 $140 000 - $160 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 39%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Bloom

Site WebLinkedInTous les Emplois

1 - 10 employés

Fondée en 2018

💼 Conseil

👥 RH Tech

📚 Éducation

Consulting • HR Tech • Education

Bloom est un cabinet de conseil en ressources humaines et en diversité, équité et inclusion (DEI) qui se consacre à aider les entreprises à créer de meilleures expériences de travail. Depuis 2017, Bloom propose des services RH fractionnés, des formations en diversité, équité et inclusion, ainsi que des solutions de recrutement adaptées aux besoins de ses clients. Avec pour mission de construire des équipes inclusives et efficaces, Bloom vise à transformer les cultures d'entreprise et à améliorer l'expérience des employés grâce à des politiques RH stratégiques et un soutien dédié.

Description

• Oversee, coordinate, and produce all marketing campaigns across influencer and social, and collaborate with external agency on PR & Affiliate needs. • Bring innovative social and community strategies into all existing campaigns and launches. • Build all social campaign decks, ensuring community connection is at the forefront of all launches. • Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc. • Identify product priorities to manage and organize campaign launches. • Manage launch plans and social marketing calendars in Asana. • In partnership with the Art Director, lead the creative direction for all social-centric assets. • Plan and execute photo and video content that captures the brand vision. • Partner with the Art Director to review, select, and approve campaign photos, videos, reels, ads and social assets. • Manage pack-ups, image selections for PDP/PLP pages, and homepage features. • Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives. • Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels. • Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth. • Source and manage influencer programs and content for launches. • Develop and execute social media strategy to drive growth and engagement. • Identify and sort social content in order of performance to optimize launches. • Manage the ideation through execution of all social centric content, ensuring innovation, virality, and community engagement. • Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment. • Provide clear direction, feedback, and professional development opportunities to support team growth and performance. • Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized. • Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact. • Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration.

🎯 Exigences

• You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people. • You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance). • You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance. • You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth. • You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies. • You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies. • You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance. • You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth.

🏖️ Avantages

• Annual Salary ranges from $140,000-$160,000 • Performance bonus • 3 weeks of paid vacation per year • Health benefits coverage • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance