VP of Growth

Emploi pas sur LinkedIn

🕒 il y a 2 mois

🌐 États-Unis, Canada – Distant

🇺🇸 États-Unis – Télétravail 🇨🇦 Canada – Télétravail

💵 $225 000 - $275 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 22%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Bloom

Site WebLinkedInTous les Emplois

1 - 10 employés

Fondée en 2018

💼 Conseil

👥 RH Tech

📚 Éducation

Consulting • HR Tech • Education

Bloom est un cabinet de conseil en ressources humaines et en diversité, équité et inclusion (DEI) qui se consacre à aider les entreprises à créer de meilleures expériences de travail. Depuis 2017, Bloom propose des services RH fractionnés, des formations en diversité, équité et inclusion, ainsi que des solutions de recrutement adaptées aux besoins de ses clients. Avec pour mission de construire des équipes inclusives et efficaces, Bloom vise à transformer les cultures d'entreprise et à améliorer l'expérience des employés grâce à des politiques RH stratégiques et un soutien dédié.

Description

• Set the overall growth strategy across acquisition, ecommerce, and retention • Directly manage and develop the Director of Retention and Director of Ecommerce • Own growth organization structure, headcount planning, and team build-out • Build accountability, experimentation, and cross-functional collaboration across the growth organization • Represent growth in executive and board-level discussions • Own end-to-end new customer acquisition strategy across paid, owned, earned, and emerging channels • Own and evolve paid digital marketing across Meta, TikTok, Google, Pinterest, and other paid channels • Lead relationships with paid media agencies and external acquisition partners • Launch and scale TikTok Shop as an acquisition and commerce channel • Build and grow affiliate, creator partnership, social commerce, and marketplace channels • Own acquisition metrics including CAC, ROAS, MER, and new customer growth • Oversee ecommerce site experience, merchandising, conversion strategy, checkout, and platform investments • Use ecommerce performance data to inform acquisition and retention decisions • Oversee post-purchase, lifecycle, and loyalty strategies to maximize customer LTV • Set company-wide LTV and repeat purchase rate goals with the Director of Retention • Partner with executive leadership to drive growth and build a high-performing marketing team

🎯 Exigences

• 15+ years of experience in growth and P&L ownership • Proven track record leading full-funnel growth within a direct-to-consumer, retail, fashion, or lifestyle brand • Experience managing a team through directors or senior managers, ideally with direct oversight of acquisition and retention or ecommerce functions • Deep expertise across paid social, paid search, media buying, and performance marketing strategy • Direct experience launching or scaling TikTok Shop and/or affiliate programs as acquisition channels • Strong understanding of ecommerce fundamentals, including conversion optimization, merchandising, and site experience • Strong understanding of retention/lifecycle strategy, including LTV, repeat purchase rate, loyalty, and email/SMS • Strong analytical mindset and ability to connect acquisition, ecommerce, and retention data into unified business decisions • Track record of scaling revenue through data-driven strategy across the full customer lifecycle • Experience managing agencies, freelancers, and external partners at a senior level • Executive presence and strong communication skills; comfortable representing growth strategy to senior leadership and the board • Comfortable balancing high-level strategy with hands-on involvement • Genuine interest in fashion, lifestyle, and community-driven brands • Exceptional candidate based in the US or Canada

🏖️ Avantages

• Performance bonus • 4 weeks of paid vacation per year • Health benefits coverage • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance • Occasional domestic and/or international travel for photoshoots, events, and team retreats

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